Research Methods

Learn about different market research methods and the whole process required to research a market. How to use qualitative or quantitative research and how to interpret data collected.

The advantages of qualitative answers when posing questions.

An example of a paper written for Research and Statistics class

This is an article on how to determine the best research method to use when conducting research. It details quantitative, qualitative , mixed and action research methodologies.

This article details how a researcher would go about developing a strategy for the research they are conducting.

This article details qualitative, quantitative, mixed and action research methods used by researchers.

This is an article that I wrote for my Graduate Research Methods class. The purpose of the assignment was to identify qualitative, quantitative, mixed, and action research methods. The characteristics and differences of each were explained.

Secondary data are not free from flaws. The main problems with them are validity, reliability, trustworthiness, and data source bias. This article explores how these problems could be minimized prior to using secondary data.

Quantitative and qualitative research each has distinctly different goals. As such, it is to be expected that each method of research will have its own distinct characteristics that are not found in the other.

Understanding the differences in data that is gathered from these resources will help you decide what type of research you will need to use. This article discusses the differences in data collected from quantitative and qualitative research.

In research methods; there are qualitative and quantitative research methods. This is what the researcher uses when they use a test subject for research.

While sociology and anthropology are both social sciences and utilize many similar methods of research, they have distinct differences. This paper covers those similarities and differences.

Two of the various methods of research a Psychologist uses to develop theories and test hypotheses.

A look a the pros and cons of all of the above research methods.

Is personal collection valid as a research method?

Results can be interpreted variably depending on the individuals. But this can be resolved through opinions sharing, discussion, criticism, and time process to establish a consensus conclusion of valuable knowledge.

There are several types of methods to gather research, but the question is, which methods are best for your own business needs?

In the studies of education, approaches in quantitative and qualitative research methods are commonly used.

The research questions are: why would a student purposefully hurt themselves and why would they cut their own wrists, yet not be considered suicidal.

My philosophical perspective is represented by the hypothesis that minorities are not hired due to the fact that they do not possess the necessary networking skills or interviewing skills needed to obtain doctorate level positions.

For the case assignment assigned in module number five I have chosen to conduct a critical review of Len Austin and Julie Kortum's Self-Injury: The Secret Language of Pain For Teenagers.

Examining the different methods that are used to collect primary data, is different than using the secondary research method, where the data is obtained by someone other than the marketer, the responsibility for collecting data under the primary research

In order to conduct effective and useful research, research designs should be followed. The three most common research designs include descriptive research, correlational research and experimental research.

The idea behind neuromarketing is that advertisers tap into our subconscious, causing deep responses to certain stimuli.

This article will discuss why secondary data is the sole source for some researchers.

Quantitative analysis is a long used method of research that many people find helpful. This article will help you understand what quantitative analysis is, and how it is used in research.

Understanding what qualitative analysis is and how it is used is very important in research. This article will discuss what qualitative analysis is and how it is used in research.

You've decided that you have what it takes to start your own resale business, yet you haven't yet figured out what to resell. Don't worry, there are a number of effective market research methods to help you find profitable products for resale.

A brief overview of the two major research methods employed in studying behavior and phenomena. The article defines each method, contrasts and gives examples to illustrate the underlying premise of the respective process.

If you're familiar with research, you've undoubtedly heard the term case study. However, many people are unfamiliar with the ins and outs of case studies.

A personal reflection of "Coolhunting" by S.M. Cooper and P.A. Gloor

The social desirability effect can play a large role in research results. What is the social desirability effect and what should students know about it?

Micro-marketing, maxi-marketing, database marketing, new marketing, wrap-around marketing... The very fact that there are so many offshoots is explanative of the eventual disintegration of the science marketing as we know it from the Kotler's books.

An examination and summary of an article written by Gail Ambuske, Karen Locke and Michael Manning entitled "Replication: One Pedagogical Approach for Teaching Research Methods."

Ever wondered what is the scope of marketing and what would kind of roles and job profiles a marketing promises. The article gives you a perspective of the broad gamut of marketing roles.

In today's business environment, information is made readily available to possible buyers, enabling them to make snapshot decisions about the products they will potentially buy.

A look at how a poorly-researched article about the Ten Oldest Bars in America sparked a flurry of corrections from readers, leading to a well-researched list in a fraction fo the time it might have taken otherwise.