Gen Y
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Gen Y: We're Not Just Spoiled and EntitledAn op/ed piece on why Gen Y might be the next great generation and why the policies of current baby boomers and great generation are bringing us down.
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Marketing Gen Y: Digital Natives Out to Conquer the WorldAn article discussing Generation Y and its habits at work and home. It looks at the differences the Internet has brought about for this generation versus previous generations. The article finally looks at how these differences affect marketing to Gen Y. -
Gen Y: Build a Credit and Debt Game PlanManaging money doesn't always come easily to Gen Yers, but a credit-care game plan can put them on the route to better finances.
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How Can Gen X Market to Gen Y and Z?There is more than $1 billions to be made off of Generation X and Y. Do you want your share?
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Gen X Hates Gen Y's Overshare:A conceptualization of the difference between how the two generations view and use information.
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Luring Young Talent to Your CompanyThe best companies are those with a diverse staff. To stay on top of trends and technology, you need to recruit talented youth from Generation Y. This will help you stay relevant!
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Why Generation Y?Marketers, if you want to reach out and grab the elusive, ad-weary Generation Y, you'll have to fire up techno-rich lead generation campaigns and toss your old marketing tricks aside.
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Role of Gen Y in Loksabha Elections 2009 IndiaIt is amazing to look at the huge turnout of Gen Y to cast their votes in the recent Loksabha Elections, 2009 in India -
Generation Y: Are Perceptions that "Millennials" Smarter and Politically Aware Correct?Why the world decided to apply the last letters of the alphabet to our current generations is unknown. Generation Y, however, deserves a better designation--because they have many more positive traits than Generation X had... -
Why Generation Y? How to Gain the "Whatever" Generation's Product LoyaltyMarketers should adopt new tricks to target Gen Y.
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First Person: I Wouldn’t Feel Rich on $1 MillionHow much money does it take to feel rich? Why I would not feel rich on $1 million, although a new Gallup Poll shows many people would be fine with that amount.
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A Gen Y Review of Jonathan Franzen's FreedomGen Y review of Freedom by Jonathan Franzen comparing characters to those in bestsellers like the Twilight series of Stephanie Meyer. -
3408903--Gen Y Bankruptcy--MJWOver 50 million American teens and twenty-somethings strong, "Generation Y" has already seen some financial difficulty. Is filing bankruptcy the only way around personal debts?
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Gen-Y: How to Not Give Away Your Age and Lose Credibility at WorkSome people like looking young, but those of us that are actually young could lose credibility in the workforce for it.
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Changing Communication in the WorkplaceEvery 15-20 years or so when the tail end of one generation meets the coming onslaught of the next, we go through this angst where the hand wringing of what these new workers will bring with them.
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Managing Generation YA discussion of what this workforce wants and needs.
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Generation Next Study Returns Interesting Findings. The hundreds of statistics available in the study gave a 360-degree view of the mindset of today's young adults and then compared them with their parents and grand parents. Several things about this generation stood out.
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Silly String - the Nuisance that Saves LivesHow Silly String is being used by the troops in Iraq and Afghanistan...
Video: Gen Y
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