James Arthur Ray

New Age author James Arthur Ray begins trial this week for three deaths, which occurred after sweat lodge at a spiritual retreat.

Brainwashing, coercive persuasion, mind control and thought reform thought to subvert an individual's control of his or her own thinking, behavior, emotions, or decision making. Is that want James Ray is doing to people?

A makeshift sweat lodge in Sedona, Arizona was meant to provide spiritual cleansing for the 64 people packed inside. 2 died and 19 were hospitalized after nearly 2 hours inside the plastic covered structure.