Guerilla Marketing

Two terms are becoming very familiar to small business owners these days: "grassroots marketing" and "guerilla marketing." Although different in concept, both utilize limited resources in creative wyas to market a company's products or services.

For businesses targeting a particular demographic of clientele, a cost effective form of advertising can be achieved through banner ads online using this guerilla marketing tactic.

The Internet is an awfully big place and letting potential customers know that your site exists can be a difficult task. There are, however, several ways to increase traffic to your site without spending a lot of money.