Direct Mail

Direct mail has advantages to be sure, but it is important to keep in mind the drawbacks before including the tactic in your marketing plan.

When you are sending out a direct mail campaign, one of the single most important considerations is the quality of your direct mail printing. This is true even if you have a great and creative ad campaign and a killer list of potential leads.

Direct mailing has been one of the most effective marketing strategies for years now. There are several ways you that you can implement such strategy for your own business.

Because email marketing has become so widespread, some businesspeople assume that direct mail must no longer be an effective strategy. Savvy companies know that direct mail can still work wonders – if it’s handled correctly.

Direct mailing campaigns are one of the most common marketing and advertising strategies that businesses utilize. It involves sending sales letters or other marketing materials directly to the target consumer.

Direct mail remains to be an effective marketing tool until today. Many businesses still send postcards, catalogs, brochures, and flyers to their customers and prospects.

Every business seeks to maximize advertising dollars. While direct mail advertising can be highly effective, it can also be costly.

Exploring the rise of location based and proximity marketing on mobile smartphones and tracing links back to conventional offline geographically targeted direct mail campaigns.

The NonProfit Times released results from an examination of direct mail fundraising results over the past 10 years. You might be surprised at the identities of the top contributing ZIP codes.

A simple how to guide and introduction to starting a direct mail marketing campaign. An overview of what direct mail is. A direct mail tips, tricks and resource strategy article.

Companies may order Valpak advertising to reach local consumers by mail. Marketers can find a range of Valpak direct mail opportunities on the Valpak website. Marketers can then call Valpak to order advertising and ad design.

The most important factor for any direct mailing campaign is having an accurate mailing list.

Like every other aspect of our economy, credit card marketing efforts have varied widely over the last couple of years as banks struggle with the recession ... and their customers.

Even in the recent times, direct mail marketing accounts for a major part of all media marketing expenses.

Direct mail marketing continues to be one of the most effective ways to reach your target market, and when you create a campaign that includes a very specific call to action, you can easily track results from your efforts.

This article looks at some of the most annoying aspects of the direct marketing industry and gives simple advice on how to avoid the pitfalls.

One of the most important parts of a direct mail envelope and letter set is that everything on the piece flows. Here are some tips to making everything, and I mean everything! in your direct mail flow.

As marketers, it is our job to try to make direct mail feel more like personal mail than just an advertisement. You want your direct mail piece to not contain the common characteristics of a piece of 'junk mail'.

As the average American receives 560 pieces of direct mail each year, the potential to end up buried in the pile is also incredibly high. So, how do we combat that? Well, we step out of line and do something completely crazy.

In my many years of owning my own marketing firm, I have seen both good and bad direct mail campaigns, but there is one perfect recipe I have found that can provide a response rate of 10-20% or even higher.

With direct mail often delivering a 1-3% response rate or even less, it becomes increasingly important to ensure that you're using a targeted mailing list and have a well-written, attractive letter. There are additional steps you can take however.

If you are a small business owner looking to increase sales, a direct mail marketing campaign, as opposed to mass market advertising or public relations activities, is your best option.

Direct mail advertising can be a valuable tool to use in your business but first know the positives and negatives involved.

How to make your direct mail successful

If you are thinking about reaching potential customers through a direct mail questionnaire, then you'd better study from the masters first. Many businesses engage in successful direct mail questionnaire campaigns to gain responses by which they get very detailed information.

Are you wondering if your direct mail campaign is working, or if it needs some fine tuning? These suggestions may help you get back on the right track.

Most direct mail follows a direct line from the recipient desk to the trash can. Postcards do their advertising while following that path!

Once heralded as the most "personal and targeted" of all advertising media, direct mail faces an uphill battle in order to survive.

Properly implemented, a direct mail campaign can result in increased revenue

Are you looking to increase your direct mail sales? Use these eight powerful principles to help increase your mail order sales.

Direct mailing is sending out information to people through the use of the post office or similar delivery service. Using this type of advertising, you can reach consumers who may not have a computer and/or Internet connection.

Should you include direct mail as part of your company's marketing plan? Well, like most elements of marketing and advertising, it all depends...

By now with the influx of direct mail advertising, most of us have received (at least once, if not several times), a certificate for a Florida vacation. You know, the one with the toll free number asking you to call within 72 hours