Product Placement
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- Product Placement in the Movies: A Brief HistoryThey come in many forms: shoes, stores, cars, colas, beers, sunglasses, credit cards candy, and fast-food restaurants to name a few. They are the diverse products that have helped foot the bill and fill the sets throughout the history of motion pictures.
- Product Placement to Help Finance Movies: From the Marx Brothers to James BondThe next James Bond movie is set to break the record for most money raised by product placement.
- 'The Greatest Movie Ever Sold' from Morgan Spurlock - SXSW Film ReviewSuperstar documentarian of "Super Size Me" fame, Morgan Spurlock has a new film out, "The Greatest Movie Ever Sold," about product placement. The film was screened at SXSW in Austin and opens in theaters in April.
- "Hold it Against Me" Video Clip: Pure Product Placement or the Diva's Return?Although, she seems to have realized that fighting her own, bad self is the only way to gain her rightful place in the hearts of critics, Britney didn't mind making $500,000 from aggressive product placement in the video clip of "Hold It Against Me."
- Britney Spears "Hold it Against Me Video" Offers Extreme Product PlacementWhether the "Hold It Against Me Video" is enduring art or not, Britney Spears must be enjoying the half million dollars she received for product placement in the video.
- The Success of Product Placement in MoviesProduct placement in movies has enabled companies to both increase profitability and visibility.
Top 3 Most Flagrant Product Placements in MoviesNothing beats giving your left arm at the box office only to discover the movie you've been dying to see is trying to sell you an aisle at Walmart.- Obvious Product Placement in MoviesI count down the top three best examples of film sponsorship.
- Product Placement's Own Patch of AstroturfCertain self-help and informative shows, all designed to impact our emotions, use products to illustrate and reinforce key messages.
Cameras and Cars and Airlines, Oh My! Twilight: New Moon Movie Reeks of Product PlacementFrom Bella's Nikon camera to Edwards speedy Volvo SUV, product placement runs rampant in The Twilight Saga: New Moon film. As if record-high ticket sales weren't enough.- Is There a Meaningful Way to Improve Upon Current U.S. Regulations Addressing Product Placement in the Media?A discussion of the concerns raised about product placement in television, film, and other media, advertising v. artistic integrity, and the laws currently in place to protect consumers.
- Product Placement in Transformers: Revenge of the FallenProduct placement has not been a shy subject for Transformers director Michael Bay. The new Transformers: Revenge of the Fallen movie incorporates product placement but it might have been something less noticeable. Why don't you decide?
- Night at the Museum 2 Makes History as the First Movie to Feature Human Product PlacementNight at the Museum: Battle of the Smithsonian won't go down in history for any cinematic achievement, but it has made history by being the first to use humans for product placement. The humans: The Jonas brothers.
- All About Product PlacementExplains product placement and its various types, with examples.
- Product Placement Has Come to Broadcast JournalismAs if you need one more reason to never watch mainstream broadcast news again.
Love Happy: The First Film to Use Product Placement to Finance FilmingProduct placement has been around since the earliest days of film, but Love Happy is generally regarded as the first major Hollywood film to raise capital by selling advertising space.- A Brief Guide to Product PlacementIn nearly every movie lately, we can see examples of product placement by advertisers. However, many fail to realize that effective product placement is a great way to bring in extra revenue and get a companies name out.
Product Placement in Films, TV and Video Games: Is it that Bad?There seems to be a big uproar from movie and television fans complaining about product placement.- Product Placement Isn't What it Used to BeThere's a fine line between advertising and pure entertainment; or is there? Find out how the web is changing the dynamic of product placement and brand strategy with the onslaught of video sharing and social networking.
- Product Placement and HollywoodThe cost of making a film and television show is rising - it's time to find new ways to pay for a project.
- POM WONDERFUL PRESENTS: The Greatest Movie Ever SoldThe dynamic filmmaker of Supersize Me, Morgan Spurlock, set his sights on the world of product placement for his next documentary. This seems like a rather low-profile target for such a high-profile 'truthsayer'
- Where is the Glee in Glee?Season two of Glee stops trying for the high notes. What happened to my favorite show on TV?
Product Placements and TV Commercials - the Influence in Your Daily LifeYou may not even know it, but you are being influenced by the product placements in your favorite TV shows.- Marketing Awareness TacticsBeing aware of marketing strategies can help you make better choices as a consumer. Here are some ways advertisers get your attention.
Buy-ologyMarketing is not yet a science, which means that there's no guarantee that "if you take this action, you'll get this result". However, if you don't understand how people react to your message, you are likely to be guessing.- Is Television Coming to an End?With all the new technology today, television could be reaching its end. Find out more by reading this article!
- It's a Wonderful PharmacyProduct placement in film is commonplace nowadays, but recently film historians came across an early version of the script for It's a Wonderful Life. Here are pages from the climax of that version.
TV Watching Convenience With and Without CommercialsWhat is your viewing pleasure? With so many options for TV, sponsors have to find new and creative ways to advertise.- Shop While You ReadWill product placement revolutionize the e-book publishing industry?
- The Bureau of Where Stuff BelongsA proposal to standardize shopping
- Product Placement Advertising on YourBroadcasterDouglas, UK - YourBroadcaster.com leads the pack by providing opportunities for advertisers to showcase their products in real films created by its members.

