Topless Models Promote Safe Driving in Denmark

This is One Thing that Will Not Come to America

Elisa Nova
Denmark authorities are so desperate to have drivers slow down and respect the rules of the road, they have turned to pretty women with no shirt on to get some attention.

That's right, I said topless young women on an official traffic video.

As part of the video, speeding drivers encounter topless women wearing red shorts and holding up a <50> sign (KMph). Dazzled by the beauty brains of these nymphs, the drivers inevitably repent, reconsider and slow down to match the appropriate speed limit.

The video is apparently circulating on the web, and has been seen by nearly 2 million viewers worldwide. Still, Danish authorities are confident in the success of their bizarre advertising campaign.

Published by Elisa Nova

Recently married and living in the NYC area, Elisa has been writing and translating for the past 10 years. She currently work as a legal proofreader, in-house and freelance. Elisa was born in Italy and is pe...  View profile

8 Comments

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  • Matthew P. Valois2/18/2009

    Wow. Well, Denmark was certainly creative. I'm curious to see the before and after statistics on speeding and wrecks.

  • Scott S11/27/2006

    Sadly, most in the US would prefer the speeding to the nudity.

  • CWB11/26/2006

    Their rationale behind this idea is, "Slow down. Isn't this worth living for."

  • Jeff Musall11/24/2006

    You are right-this will not come to America-what is just an ad campaign there would be scandalous and not allowed here....of course, we would have no problem with it if they were fully clothed, but meeting a violent end...but we can't see the evil twins uncovered!

  • Dr. David Leader11/24/2006

    I've got to admit that my last accident occured when I noticed a female jogger and rear ended Mel Brooks' in his Cadilac. (Mel Brooks, the hair dresser, is a very understanding guy.)

  • Bob11/24/2006

    GIVE ME A BREAK! This just goes to continue showing that sex sells and people need to do something else with their time... PUT SOME CLOTHES ON!!!!

  • Chris Berry11/23/2006

    Just two more reasons to slow down and watch where er you're going. I think it's a great idea! I don't see why we can't implement that program here in the good old U.S.A. Now if I can just figure out a way to get my wife to agree.

  • Amy Brantley11/22/2006

    Slow down? LOL This will just cause more wrecks. LOL

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