Toyota is Facing a Major Problem

For the past decade Toyota has made a major impact in the auto industry. It introduced us to vehicles such as the Camry, Tercel, and the four runner to name a few. Recently Toyota has experienced a setback that could possibly threaten its current and future business.

The recent develops came as a surprise to many Toyota automobile owners. It was reported that some Toyota models accelerators were mysteriously getting stuck. This malfunction could possibly create many dangerous driving conditions for consumers. To address the malfunctioning accelerators in some of its models Toyota has not only issued a recall on select car models but it also halted its current production completely. Many skeptics felt that this would be a tremendous financial downfall for Toyota. Contrary to what the skeptics believed, the decision to stop production was actually an excellent decision. According to Dr. Edward Deming, the undisputed father of total quality management; he believed that quality is better than quantity. Toyota has proved to be loyal to the Deming principles by calling for a national recall of select models of its automobiles. This shows that Toyota is really concerned about the welfare of its customers. Unlike another car manufacturer that once had defective tires on some of its pick up trucks. Instead of this car manufacturer admitting to the problem it passed accidents caused by the defective tires off as isolated incidents.

It appears that some acts of sabotage have taken place in the case of Toyota. There might just be some jealousy of Toyota from its competitors. They have a right to be jealous because Toyota is a premier automobile manufacturer. It is evident that Toyota has surpassed many of its competitors by receiving numerous awards for the quality of its cars and increased sales. Is this a blatant attempt to make consumers turn away from foreign automobiles? People are still not going to feel compelled to purchase American made automobiles. When Toyota resolves its problems customers may be more eager to purchase its vehicles. Toyota will rebound from its minor setback stronger than ever.