Toyota's Recall: Great News for Buyers

Every day a new subplot unfolds in the Toyota recall story. Whether it is brakes, another line of cars being recalled or top executives being called to testify, the story thickens. American car companies are quickly moving to take advantage of Toyota's woes and regain some of the industry which Toyota has dominated in recent years. Many car owners are also looking to unload their Toyota models or aren't considering purchasing a Toyota, even if they are in the market for a new vehicle. Perhaps it was that their cars were recalled or perhaps it is just out of a sense of fear or distrust due to all the latest events. Whatever the case, Toyota stands to lose a great deal of money and probably a number of loyal drivers as well. However, I will not be one of those drivers who shies away from the company; in fact, if I were in the market for a new vehicle now, I would strongly be considering buying a Toyota. If you are looking to purchase a new vehicle here, are some reasons why you should consider Toyota.

1. Safety. Sure, Toyota's recent troubles could lead one to be a little skeptical about the safety of the brand's cars, but with all of this negative publicity, don't you think they will do everything in the company's power to not only restore faith in their car's safety, but even improve it.

2. Scrutiny. The company admitted that they had mixed up their priorities. They were more worried about volume than safety. Now the entire automotive world will be watching. It won't just be consumers but also dealers and government regulators. The company will be under such scrutiny that they most certainly will go above and beyond to create safe, quality vehicles.

3. Savings. If so many people turn away from the Toyota brand, what will happen to the prices? One way to bring back customers is to mark down prices. They might not make as much profit in the short term, but re-establishing a loyal base is a necessity for the future of the company.

4. Incentives. Along with slashing prices, Toyota could and should offer new car buying incentives. Perhaps it will be with trade-ins, with the lease program or with financing. People may fear buying a Toyota, but people are always looking for a deal, and saving money will usually override a little apprehension.

5. History of the company and cars. Toyota didn't become the leader in automotive sales by accident. The company has had a good record as far as sales, resale value, life of the car, and customer satisfaction. Yes, the recent events will hurt all of those, but the company worked hard to become a leader in the industry and there is no reason why they won't work at least that hard to get back to the top.

6. Engineering. As Toyota looks to figure out exactly what is behind the problems with the brakes, outside sources will be brought in to help consult on the issue. Engineers from both inside and outside the company will work on developing safer cars and parts, which may even lead to better handling, performance and durability.

7. Car models. Toyota's brands are very popular. If you liked the Toyota models, you aren't simply going to stop buying them. Once the safety issues are fixed and with all of the other incentives Toyota should offer, the looks of the cars will continue to attract buyers.

Sure, times are dark right now for Toyota and its drivers, but from these recalls, people looking to purchase a new vehicle should only benefit. For the company to regain its share of the market and to rise again to automotive superiority they will need to entice buyers not only with great prices and incentives, but also with safer cars. I will not hesitate to buy a Toyota in the future, and, in fact, I am hoping to take advantage of the recent struggles to get a great car at a great value.