Twitter and Make Your Business Flourish: Three Companies that Tweet Correctly

Everywhere you see there is someone giving advice on how to properly connect with customers on Twitter. If done properly, marketing your service or product on Twitter will help you make new customers and strengthen your loyal fan base. Here are three examples of businesses which Twitter correctly.

SeaWorld - You don't have to ask a child to go on a trip to SeaWorld, but making parents spend more money there is another story. SeaWorld employs its Twitter nick called RealShamu, dubbed from one of the park's main attractions, to Tweet regularly about anything from real world events to local animal exhibitions. RealShamu employs a great sense of humor as well as the occasional park freebie to keep the fans coming. The updates may not specifically throw around the name SeaWorld, but instead they employ a more subtle, yet effective, method of getting that SeaWorld theme into people's minds.

TiVo - There are times where marketing effectively does not actually rely upon solving customer complaints, but rather educating your market base about what your business actually does. TiVo uses their Twitter account to help focus on what people are talking about regarding their company. Behind the scenes, TiVo employees Tweeting allow people to better understand why they would want to buy a DVR preferably compared to using one provided by the cable company, they can compare the pros and cons between both, and will Tweet about new TiVo options as soon as they launch. There is also a sense of interaction between customers and employees by asking them to share their own experience and tips, and name some of their favorite television shows.

Comcast - There are but a few things that might provoke fury in customers like internet outage or cable TV outage. Twitter, as a real-time Web 2.0 site, public communication and complaints can easily infest a company's Twitter page. Comcast played a smart move on this front by setting up a separate Twitter account called Comcast Cares, to deal swiftly with any complaints and angry customers.

The use of Twitter in marketing or promotion of a business has the power to either break or make a company. Using it wrong will simply be irritating. Rather than doing that, use SeaWorld, Comcast, or TiVo as an example, follow their playbook, and Twitter to engage and amuse your clientele. By doing this, the rest will be able to fall into place. After all, Twitter users will never re-Tweet your business' promotion, but entertaining and useful information are sure to get the crowd going.