Undercover Boss, Season 2, Episode 14 Sees Belfor CEO Sheldon Yellen Face Up to His "Ivory Tower" Attitude

Roy A. Barnes
Undercover Boss, Season 2, Episode 14 aired Sunday night on CBS, featuring Belfor CEO Sheldon Yellen. Belfor is a international disaster restoration company. Sheldon Yellen disguised himself as an unemployed insurance salesman named Tom Kelly on Season 2, Episode 14 of Undercover Boss. The "ivory tower" executive who rides around in a private jet has bouts of incompetence, bitching, and crying, but reveals himself to one employee early on the CBS show because he's so moved by one woman's story.

Hanging Drywall Is Too Tough for Belfor CEO Sheldon Yellen on Undercover Boss, Season 2, Episode 14

In Norfolk, Virginia, Joe, a Restoration Technician, showed the head honcho some demolition work of a house. While packing the homeowners' possessions, the executive is a bit careless with some of the items. Poor Sheldon Yellen, who's used to living the "Lifestyles of the Rich and Famous" gig, tires himself out while knocking out the drywall. Joe, at 50 and a father of two, is worried that he won't be able to do his job much longer, and admits to doing side jobs to make ends meet, which doesn't make the Undercover Boss happy on Season 2, Episode 14 of the show.

In Denver, Yellen works with a carpenter named Drew. Right off the bat, the executive has trouble drilling holes into the drywall for the ceiling, and pouts about it. His troubles continue while putting up a wall fixture. The Belfor CEO's frustrations mount, to where he deems his performance basically "less than worthless." Drew has a M.B.A., but has a lot of debt from college.

Sheldon Yellen Reveals Himself Early On Undercover Boss , Season 2, Episode 14

Brenda, a Cleaning Technician, shows the manual labor-challenged head honcho how to chem-sponge a home that had smoke damage. Yellen tries to be funny with the customers (a mom and daughter), but his jab about their age backfires. Brenda is very friendly with customers, and was formerly homeless. She gives a good effort, but feels bad because she has trouble with written-themed educational subjects, and thus furthering her education. This revelation about Brenda brings the Belfor head to tears on the Season 2, Episode 14 airing.

In Chesapeake, Virginia, Sheldon Yellen deals with water loss in a home. Jen, a Water Technician for Belfor, and he dress in special suits to go into the crawlspace of the home to check for water damage and potential mold. Doing so freaks out the head honcho so much that he has another griping fit. Jen is not happy about Belfor giving her a promotion, but no raise for a year. Nonetheless, she is passionate about her job and is positive around the customers, and it moves the Undercover Boss so much (especially since he instituted the pay freeze because of the economy), he reveals himself on the job site to Jen, and tells her she'll get the raise, which brings them both to tears.

What Goodies Does the Belfor CEO Hand Out on Season 2, Episode 14 of Undercover Boss?

The head honcho tells his management team that they need to be more in touch with the needs of their employees and questions his jet set type of living. Drew is referred to the marketing department for possible advancement and given a check of $15,000 for his student loans. Joe is promoted to a project manager position (so he won't do anymore side jobs) and advanced $10,000 for future commissions plus given a $10,000 bonus to help him with his debts. Brenda is given $10,000 for the education of her grandkids, and she's also going to get special attention for her water damage certification plus a $15,000 bonus check. As for Jen, she's told that six town hall meetings per year will be held between the upper management and the employees. She gets a week's paid vacation, and gets back wages made up from the time she was initially promoted, plus a $15,000 bonus check. Tons of tears are shed during the reveal scenes on Season 2, Episode 14 of Undercover Boss.

Sources:

"Belfor", Undercover Boss, January 16, 2010, CBS

Published by Roy A. Barnes - Featured Contributor in Politics

Roy A. Barnes writes from the plains of southeastern Wyoming.  View profile

6 Comments

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  • Sherri Granato1/17/2011

    I don't watch it, but you do such a great job of covering the episodes that I feel like I watched it.

  • Renee-Zen Davis1/17/2011

    I thought Mr. Yellen was very sincere. I have never seen this show before, but since I grew up in the same Detorit neighborhood with Sheldon I made sure I tuned in. Could not hold back the tears. Nice job Sheldon.

  • Wondering....1/17/2011

    I can't help but wonder if anything will really change for the 5000+ other employees of Belfor. Did the CEO's tears mean anything or was it just a publicity stunt? Somethings wrong when a company doesn't give their employees raises but does buy a golf course...which has NOTHING to do with the business their in.

  • Claire Luna-Pinsker1/17/2011

    Saw this one, and couldn't believe how hopeless he was doing hand on work. Surprised he didn't even know what work his employees did and what it entitled. I think every CEO should go into the trenches, maybe a lot of employees will benefit from their experiences as these employees have. Let them all cry and show emotion besides counting their money on private jets and golf courses and in their big houses. The little workers are the ones who made them big bucks. Great review.

  • Industry Observer1/17/2011

    Nice to see an owner get involved.However I would suggest making sure that the installation practices and inspections are accurate industry standards before airing on national tv.

  • Michele Starkey1/17/2011

    Finally! We remembered this was on and watched the entire show of Undercover Boss! I only had one disappointment - I thought the Belfor CEO would send the lady to college - but instead he sent her grandson, so I guess that was just as important. He sure got teary-eyed didn't he? Good show, Roy and good recap. cheers :)

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