Understanding Keywords and Keyword Density
Whether a word is a "keyword" or not is determined by whether or not it is frequently used in search terms on popular search engines. Search engines provide statistical data from previously conducted searches for various topics. As the data is analyzed, a pattern emerges that identifies the most used words for searches of each topic. These most often used words and terms are called keywords. The analysts then count the number of times each unique keyword was used to search a specific topic. They then divide the number of instances each unique keyword was used by the total overall searches within that topic and determine the percentage of times that each keyword and/ or term is used. Since you already know that the keywords with the highest percentage of use in searches are the most popular search terms for a topic, you know those are the words you want to use in your website copy.
When writing text for a website, webmasters and copywriters use the keywords that have proved most popular, since future searchers will most likely use the same keywords. The webmasters and copywriters use the keywords as often as possible within each page of text while still keeping the integrity of the copy intact. This very dense placing of keywords ensures that the page they are writing will show up toward the top of the search results page when the keyword is typed into a search engine.
Keyword density is a powerful tool in website promotion and creating text that is dense in keywords is highly doable. While some webmasters might not feel up to the challenge, others know they can work the keywords in seamlessly to the text of their site and reap the benefits.
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5 Comments
Post a CommentWhy negative keywords are important?
www.nlp-trainings.biz
Great article, especially for those of us new to AC. Thanks!
Thanks, I am going to spend some time rereading this article
Good point, thanks! It is usually 3-8%, is it not?
Nice article - but there is a fine line when using keyword density - if it is too dense, some search engines will ignore the site. Using the same keyword spaciously within the article for x number of time per x number of words is the key.