Understanding Your Rights; Resale Rights, Master Resale Rights and Private Label Rights

Resale rights, master resale rights, private label rights - with so many choices, it is easy to get confused. Proper understanding of resale rights, master resale rights and private label rights is important before making a purchase of any product. Understanding the detailed information provided will help end confusion, and help you earn the most out of the product being sold.

What are Master Resell Rights?

Purchasing Master Resell Rights is the opening to full profits and passing on the resell rights to whoever buys your product.

In more simple terms, you have purchased a PLR product or an eBook with master reseller rights. These rights allow you to sell the product to anyone and you keep 100% of the profit. Whoever purchases a PLR product or an eBook from you, will receive the rights to sell the same product, and keep their 100% of the profits. The master resell rights allow the transfer of resale rights to the next buyer who wishes to buy and resell the eBook or PLR product.

Important point to remember is to read the license agreement. Some authors and sellers will allow that the product be purchased only through them. Even though you receive master resell license, the interested customer purchasing the product from you will not be given the same master resell right license.

This agreement gives the author the opportunity to sell Master Resell Rights to their direct customers. However even though you're keeping 100% of the earnings, the transfer of resell rights is not included.

There are several advantages to Master Resell Rights;

1. Value of the product is higher if the buyer can profit both from the worth of the product itself, as well as the ability to make profits by reselling and transferring on the resale rights.

2. Better connection between retailer and consumer. By passing on resale rights, the maker of the product garnishes the fame and fortune, while the product grows higher in demand.

What are Private Label Rights?

Private Label Rights or better known as PLR, are considered more exclusive in the internet marketing world. With a PLR, the purchaser is allowed to modify the information, content, title and any other pertinent detail of the eBook. The idea behind profiting off of PLRs is creating unique content, that is widely desired by webmasters.

Important practice to follow is to always read the license agreement. In some instances, the buyer is given both Private Label Rights and Master Resell Rights. This means that you, as the buyer, will be allowed to fully edit the provided content. Any information given in the eBook is allowed to be altered, including facts and data. This also means that you will be able to serve as the author of the eBook by providing your name and title on the content. As the buyer, you are also given the rights to transfer and resell the rights to this exact product.

In some instances, Private Label Rights will not come with a Master Resell License. Also, there are products with certain conditions upon the purchase, indicating that in order to sell Master Resell Rights, the content must be edited and must be different from the original product by a specified percentage.

To protect good reputation and retain the quality of information provided, some authors do not allow Private Label Rights. This is only to protect their name from being added to an altered eBook with poor information, or a disputed product.
Good quality content is important in any eBook or online product, as well as the uniqueness of the information given. In order to profit the maximum from your eBook purchase, always read the license agreement and understand the buyer rights. This will not only protect you as the buyer, but provide you with the key information when promoting and selling the product.