Unicorn Meat is Not "The Other White Meat" but it is "The New White Meat"

Unicorn meat may not exist but it still put the National Pork Board up in arms. An April Fool's joke by ThinkGeek.com had the National Pork Board issuing a cease and desist letter, ordering ThinkGeek.com to remove the slogan "the new white meat" from the fictional label of Unicorn Meat.

According to the Associated Press, the Pork Board was concerned about protecting its trademark although they do realize that Unicorn Meat does not exist. According to ThinkGeek's blog, the National Pork Board feels that the Unicorn meat's slogan is infringing on the slogan for pork, "The Other White Meat", which is slowly being phased out.

ThinkGeek's canned unicorn meat was billed as "the new white meat" and considered an "excellent source of sparkles". After receiving a 12 page cease and desist letter from The National Pork Board's law firm, a public apology was issued by ThinkGeek. Scott Kauffman, President and CEO of Geeknet Inc. said in a press release on ThinkGeek's blog, "It was never our intention to cause a National crisis and misguide American citizens in regard to the differences between pig and unicorn. In fact, ThinkGeek's canned Unicorn meat is sparkly, a bit red, and not approved by any government entities."

This is not the first and surely not the last cease and desist letter that ThinkGeek has received for parodying products. ThinkGeek is aware of the right's they hold as a company and realize that NPB can do nothing about the parody on pork. Although, they do hope no one tells the Sisters at Radiant Farms, where the Unicorn's are raised for the meat, that Unicorn's do not actually exist for fear of breaking the Sisters "sparkly hearts". A copy of the cease and desist letter sent to ThinkGeek can be found here.

Other creative food products that ThinkGeek has for sale include Tribble's and Bits Breakfast Cereal, Zombie Blood Caffeinated Energy Potion, Baconnaise, Silver Bullet Mints, and Wasabi Gumballs. You can check out this link here to see ThinkGeek's products.

Don't forget to add Unicorn meat to your grocery list, as the product description says, "Caviar is so 1980s. Unicorn is the sparkling, crunchy, savory meat of today's elite." And it isn't going anywhere.