Unsustainable Writing and Associated Content

In a previous article, I wrote about the mechanics of sustainable writing, writing that, as I defined it, "is centered on subjects that have a fairly constant level of interest." I explained that, as a general rule, sustainable writing is a better idea for writing on Associated Content because they will generate more page views in the long run than articles about current events and topics. I've analyzed this to some extent in a case study of sustainability. However, there is a time and place for writing articles that are not sustainable. In this article, I am going to describe some applications of articles that are not sustainable.

What Articles Are Not Sustainable?
Generally, articles that only have a short-term high level of interest are not sustainable. Examples of these might be articles that address current events, television shows, and new movies. After a week or two, very few people will be actively searching for these articles, though some may stumble onto these articles unintentionally.

When Should These Articles Be Avoided?
Unsustainable articles should generally be avoided if you are attempting to build a body of work and secondary income on Associated Content. These articles might have a large influx of views at first, but will not endure. If you want a residual income, you need to write articles that will be relevant in three months as well as in three years. Otherwise, your income from Associated Content will dwindle instead of grow. Likewise, writing sustainable articles now may mean that you will need to write fewer articles in the future.

When Should I Write Articles That Are Not Sustainable?
I would recommend writing unsustainable articles only when you meet two criteria: you have a mostly-sustainable body of work and you have time to promote your content. The reason for this is that unsustainable articles can lead people to look at other articles of yours that they might not normally look at. Likewise, writing an article that has a time limit, for example, an article about a recent episode of a television show, means that you must promote your content vigorously while the topic is still "hot," or while there are still numerous people searching for the topic.

The first application of unsustainable articles is to obtain many page views in a short period of time. An article on a current event or popular television show might net you several thousand page views in less than a week. However, this is a short-term effort.

The second, more important application of unsustainable articles is to draw more people to your sustainable work. Writing about movies or television will draw a large audience to you and your writing. While maybe 3000 people won't be interested in the rest of your writing, 300 people might be. Thirty of these people might choose to follow you on Associated Content or Twitter, and you might be able to make a serious professional connection with three of these. If this is the case, writing unsustainable articles from time to time may very well be worth it.

I recommend that if you are going to write unsustainable articles, you write one unsustainable article for every five to six sustainable articles. Likewise, don't go out of your way to write unsustainable articles. If you see a movie on the day it comes out, or are planning on watching the season premiere of a show, consider writing a short review or op-ed piece on the work. Make sure that you actively promote your content, perhaps through Facebook or Twitter. This will allow you to capitalize on the popularity of the topic right away.

Some say that rules are meant to be broken. While you shouldn't base your entire body of work on Associated Content on unsustainable articles, they can introduce a larger article to your writing and can increase the amount of money that you make on Associated content, with little writing on your part. If you have any other thoughts on unsustainable writing, feel free to leave them in the form of a comment. Thank you for reading!