Use Your About Me Page on eBay to Your Fiscal Advantage

One of the most underrated tools that eBay offers to a seller is the About Me page. It has been reported that only about 6% of eBay sellers are using the About Me page. But it should be noted that up to 30% of Power Sellers have one. I think that this is a telling statistic. The best way to become successful is to imitate other successful people.

The About Me page is really pretty powerful. You can use it to not only advertise what you have for sale on eBay but also you can advertise your own or anyone else's Web sites. This can be used to great advantage in affiliate marketing or just sending traffic to your website. If you create a website in the same niche as the products you are selling on eBay than this would be a fantastic way to draw traffic.

Currently the About Me page lets you have 3 links on your page. You could use these links to send people to an affiliate program you are selling or to a landing page you have created to collect email addresses and names. The best option would be to have a website of your own and then make the other 2 links to affiliates programs in the same niche as yours.

One of the facts of selling is that people would rather by from someone they know. On eBay this isn't really the case since it is an auction site but the About Me page can be used to inform people that you will sell to off of eBay. You can include information about yourself, a picture of you or you and your family. A description of your business or website. All of these things can help you in the long run to make future sales to people when they are away from eBay.

To use the About Me page to your best advantage you should show the most important information about you that puts you in a good light. If you have other items for sale on eBay put them there. If your feedbacks and comments are good definitely put them on your About Me page. People feel more comfortable if they know that you have sold before and that you have a great feedback rating.

Building an About Me page is very easy. A step-by-step instruction tool helps you to build it. If you have experience in HTML you can even upload a page to eBay. After you have built or uploaded your page eBay will send you the URL of your About Me page so that you can send it to your friends and customers. Include it whenever you email someone. Ebay's current Alexa rank is number 17. This is a ranking of number of visitors to a website. Yahoo is number 1 and Google is number 2. Number 17 means they are getting millions of people a day and these people can be your future customers if you use the About Me page correctly.

After you have your About Me page up eBay will place an icon next to your ID. This will show everyone that you have an About Me page and it is clickable. It makes you stand out from the majority of the sellers on eBay, which is always good. But don't rely on this as just a cute novelty, use it to your advantage. You should include a mention or link to your About Me page in all of your listings. The more views you get the more people who will feel comfortable buying from you, not only on eBay but when they end up on your website. The more they know the more comfortable they will be about paying for something.

Don't let a free tool go to waste. It can increase your traffic and consequently your sales by an untold amount. Create your About Me page and boost your sales.