Use Promotional Apparel to Boost Your Company's Image
Make sure everyone at a trade show knows your company name by using promotional apparel to boost your exposure. Personnel manning the exhibit can sport your company logo and give you exposure even when they're not at the booth. In addition, a custom screen-printed t-shirt or logo cap makes an excellent gift for clients who place orders during the trade show.
The wide range of promotional apparel suits all types of businesses. Embroidered sport shirts offer a business-casual look for real estate professionals, university recruiters and even bank tellers. Choose a custom-embroidered dress shirt to promote your business in a professional, upscale manner. Hotels, spas and resorts may choose to embroider luxurious bathrobes with the company logo - it's a chance to remind your guests of your facility every day.
Use promotional caps, socks and rally towels when you sponsor local events or a local little league sports team. People love to receive attractive sports apparel and you'll love the business generated from the extra exposure. Screen-printed t-shirts make a great give-away at charity walks/runs and other community events, such as parades and festivals.
Like trade shows, job fairs are a good opportunity to get your company name out in front of a lot of people. Job seekers appreciate exhibitors who offer something a little extra. Give each potential employee who fills out an application a visor or a knit cap, depending on the time of year the job fair is held. Doing so gives you a chance to be more than just another booth the person visited.
Your company can use promotional apparel as a marketing tool and as a means to make your employees walking billboards for your business. The cost of promotional apparel and caps can run as low as $1 a piece for simple caps to over $40 a piece for high-quality jackets. Regardless of your industry or budget, wearable promotional items should find a place in your marketing plan.
Published by Amy Jo Garner
Freelance writer in Oklahoma. Host of The Virtual Hermitary. Gardener and animal lover whose current menagerie includes dogs, cats, chickens and pigeons. Author of "The Walking Vegetarian" and "The Eucharist... View profile
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1 Comments
Post a CommentI agree, promotional apparel has always worked well for me and should have a place in almost everyone marketing campaign. I have set up several booths and spent my share of time handing out promotional products and receiving them too. Just make sure it's useful or at the very least entertaining. I like Crestline's apparel myself http://www.crestline.com/category/promotional+apparel+products/imprinted+sportshirts.do I have also handed these out to employees, family, and friends to wear. They always seem to appreciate the free clothes. If you haven't done this yet, I recommend it.