Using Article Marketing for Your Home Based Business Opportunity

There are a myriad of ways and means to promote a home based business opportunity. Many are very effective and some are not so effective. You have people in all circles that claim various ones are better or are more effective than others. I am not here to debate which ones are best, however, I can say that I have had much more success with FREE ADVERTISING than I have had with paid advertising.

With paid advertising, I have found that it is too costly and not nearly as productive for me to use it on a consistent basis. I read several excellent books on GOOGLE Adwords for example, but had literally no success. Some of those books I bought and some were free, yet I still could not make any money on Adwords.

Other people claim they have great success with GOOGLE Adsense, but after spending more money on ebooks and programs than I care to admit, I have had very limited success with Adsense either. I will say however, I do make money with Adsense (unlike Adwords), so maybe it's my own fault for not working Adsense more often and more intensely than I do. It is my belief however, that with the growing popularity of Web 2.0 sites, that Adsense is not and will never be as successful as it once was, and may in fact be on it's way out as we currently know it.

This brings me to what I consider to be the ULTIMATE way to promote your home based business opportunity - ARTICLE MARKETING. The best thing about article marketing is it's free! It also has a viral effect. In most cases, the older an article is - or the longer it has been around on the Internet, the more exposure it gets and therefore the MORE free advertising you get!

Article marketing also helps to establish you and your site as an authority on the subject that you are writing about. And, in reality you are. You after all are writing on and therefore researching your subject, and departing your knowledge and wisdom to your market audience. Much like you are reading this article right now about article marketing - you hopefully see me as an authority on article marketing and promotion, and in fact I truly am. I have made myself an article marketing expert. You can and should do the same in your own field of expertise.

The very first sale I ever had as an Internet Marketer was on a music download program, and that sale came from an article I had written about music download sites. This was after I had spent a fair amount of money on Adwords to promote this same product (and others), with absolutely no success! The important part to remember here is I did not spend one penny on that sale - it was 100% pure profit. It didn't take me long to see the light, and I began to write as many articles as I had time to.

If you decide to incorporate article marketing into your promotions (and I hope you do), you can submit them to many different article directories for free! Some, like Associated Content will even offer to pay for certain types of content. Others, like Ezinearticles, GoArticles and Searchwarp, have HUGE reader bases that are read by millions! They don't pay you for submitting your articles, but they give you massive exposure for free. And the best part is, you can link directly to your site!

In closing, I would like to take this opportunity to encourage you to make article writing and submission an important part of your promoting your home based business opportunity. The benefits are free promotion. potentially massive exposure, free advertising and viral marketing for your campaigns. The possibilities are limitless and the potential is big profits for you! I hope this article has helped you see the light and to see the true profit potential of Article Marketing - my veryfavorite type of online and home based business promotion.