Using FaceBook for Your Business

Changes to Facebook have increased its pages. The pages provide access to its user's feeds. Whenever you update your feed, other users will see your updates. It may not seem like such a big deal if there are only a few fans on your page. If you have 10,000 fans a click-through rate with 1 percent with 10,000 users with yield 100 visitors.

For you to get this example, you will have to create interactive brand experience that will do more than update a feed. This is going to be beneficial to your business and your page while being familiar with people in your company. Here are some tips for business that want to create Facebook pages.

Create an important custom image. This is how users decide whether of not to join your group. Profile pictures will reflect the quality of your brand and the accessibility of your business. It will yield a higher rate of interaction with customers. If your administrator has a Facebook account try putting their pages on your page to show the personal nature of your account.

Add applications that are relevant. Your goal should be to increase the number of engagement opportunities with the brand. There are so many thousands of applications on Facebook that you can use on you Page that can benefit members. A weblog can offer discounts or coupons for our services. Some can even offer quizzes that offer feedback.

the new designs of facebook offers many new communication features to help businesss that are looking for exposure for their brands. On of these feature is the ability to develop custom tabs and link from them to anywhere. An example could be a Facebook page for Chicago baseball which included a White Sox tab and a Cub's tab. Custom tabs require more time, planning, and maintenance, but is worth the investment. For small brand, the user can see parts of the company that they normally don't see.

Network your page. It's not enough to just build your page and assume that people will flock there. Once someone adds you as a friend, make them feel welcomed. Use a follow-up post. Ask for feedback from your user's participation can be automated. Make sure your content is quality. This is important to your success. Keep the interaction going because chances are your customers will come back. They'll become paying customers and share your site with others.

source: Prestipino, Peter. Facebook Pages for Every Business. (June 2009)
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