Using LinkedIn to Make Your Small Business Successful
Four New LinkedIn Features Can Make Your Small Business Grow
LinkedIn the professional social networking site has always been known as a great website to make connections in the business world. Now LinkedIn has added a few new features and services to help small businesses to grow. We will take a look at four of the more popular services and features on LinkedIn:
1. LinkedIn Company Pages
The Company Pages is a new feature added to LinkedIn that gives small businesses the opportunity to upload company business information, product photos, and recommendations and endorsements. The Company Pages allow your small business to show off to your connections, business announcements, endorsements, and any other information you think is relevant. The Company Pages also allows your connections to share their experiences with your small company with others.
2. LinkedIn Signal Updates
The LinkedIn Signal Updates is a handy feature that lets LinkedIn users search status updates that are label public for information. The user can do this search by way of company names or keywords. This tool allows users to monitor your company or your competitor's company news. This feature will give you and idea of how a company's image is perceived in the LinkedIn network as well.
3. LinkedIn Ads
In January of 2011, LinkedIn began a new ads feature that allows small businesses to target text ads to a job title, a company name, or a LinkedIn group. These were added to the already available ad criteria of geography, industry, company size, age, and gender. This added tool for advertising lets small businesses target their ads much more closely to their demographic audience.
4. LinkedIn Skills
A new feature in LinkedIn is the measuring of frequency of certain skill sets entered by users of the site. This tool allows small businesses to measure which skills seem to be growing in popularity in any industry. If a small business were to need salespersons that are more mobile and the mobile marketing skills were rising, that business might tweak their business model towards that demographic. This feature also allows a business to search out better qualified candidates for prospective hires.
Published by Mike Burnside
Mike Burnside is a successful small business owner as well as a published writer. Mike continues to contribute to several publications about his passions in small business, parenting, relationships, health,... View profile
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1 Comments
Post a CommentI enjoy the socializing at LinkedIn in the rare instances when I have time, but I find nobody can afford to buy anything, and is trying to get you to buy THEIR stuff! Nice site though.