Using RSS Feeds on Your Travel Website

RSS (real simple syndication) is a way to enable your travel website visitors to be updated about new content on your website. A visitor to your website will, hopefully, click on the RSS icon on your website and subscribe to your news feed.

Now this visitor will use their chosen RSS reader to view your news feed. Every time you update your news feed, that visitor will be able to see. They can read the first few lines of your update and if it interests them, click on the link to your website to view the whole news story or article.

To put it in more simple terms; RSS readers are basically a way for individuals to create their own personal newspaper online. Your RSS feed is like a section they can add to their newspaper.

RSS Feeds - Why Your Travel Website Needs One

More and more people are using RSS feeds to stay up-to-date on news and their favorite websites. Newsletters are still a decent marketing tool, but RSS feeds seem to get visitors back to your website more frequently.

The travel industry changes almost as fast as the stock market. Airplane ticket prices go up, then they come down. New vacation spots gain interest overnight and deals to them change weekly. This is just too much information to fit in a newsletter and to time sensitive for one as well. You need to be able to inform your visitors about travel news and deals as they happen. RSS feeds are you means of doing this.

With a good and constantly updated RSS feed, your visitors can be informed of travel news and deals daily. Many people have their RSS feeds setup in their browser or homepage, so they tend to check their news daily.

RSS Feeds - Ways to Use Them On Your Travel Website

There are a variety of ways to use RSS feeds to promote new content on your site. Creating multiple RSS feeds is a good way to let your visitors choose which part of your website that want to be kept informed about. Try creating a few different feeds based on section of your travel website. Here are some examples:

General - It is never a bad idea to have a general RSS feed that covers a little bit of everything on your website. If you have multiple RSS feeds on your website, add one piece of information from each into this feed.

Travel Deals - Visitors are always looking for a way to be kept up on travel deals. This is a great RSS feed to update daily. People want to know about hot and last minute travel deals. Create short, informative, blog posts about the travel deals. This will help build interest in the deal and hopefully end in a sale.

Travel Articles - If your travel website has a section with articles, create an RSS feed for it as well. These articles are not only a great way to help promote your site and attract visitors, but can also be great SEO. The more articles you have on your website about basic travel information, the more keywords you can add to your travel website.

RSS Feeds - How To Add Them To Your Travel Website

The easiest way to add an RSS feed is to sign up for blog. Most blog accounts such as, blogger or wordpress, will automatically generate RSS feeds. You can add these RSS feeds to your website with any RSS feed generator.

If you want a more professional way to add RSS feeds to your travel website, check out www.rss-info.com . It is a free tool that will generate a proper RSS feed for your site. You need to have some basic skills such a FTP with your web hosting. If that sounds like German to you, ask your webmaster to setup a RSS page for you. You can then use RSS-Info to update the RSS feed on your own.

As with any new website tool, there is a learning curve. Learning how and what to add to your RSS feed s will take some time. Once you get the hang of it, it is as simple as writing an e-mail. Invest some time learning about RSS feeds and their capabilities. Once you start using them on your travel website, you'll wonder how you ever lived without them.