Using Twitter to Expand Associated Content Readership
What I Learned when I Accepted the Twitter Challenge
I began the challenge with a leg up. I already had a Twitter network of over 800 followers with my Twitter account at www.Twitter.com/LisaPietsch. I follow some amazing writers and readers who were wonderful about retweeting whenever an article's topic interested them. People like @TinaGerow @HVLong @KFZuzulo @KCBooks and @SaturnMoonie not only provide interesting tweets to follow but they helped me grow my network and expand my Associated Content readership.
I also had a secret weapon. I had SocialOomph.com on my side. SocialOomph.com provides a free service for Twitter users to post and schedule tweets in advance. SocialOomph.com then posts the tweets to the user's Twitter account on the scheduled date and time. I took a morning to create unique tweets with links to my Associated Content articles and scheduled them to post automatically throughout the two-week challenge period. I didn't want to lose any of my followers by being spammy about it so I only tweeted once per day about a single article. My other tweets during the challenge period were purely social.
The results of the challenge shocked me. I had expected a modest increase in readership. What I had not expected was a doubling of my average readership and thus a doubling of my performance payment over the previous month.
The goal of the AC Twitter Challenge was for writers to "get a better sense of Twitter's potential as a networking and promotional tool". I have to say that I certainly have had my eyes opened in a very effective way! Not only did I have fun participating in this challenge but I learned how to use the statistics section in my Associated Content account on many different levels and made a tidy chunck of change.
I definitely intend to continue to use Twitter to promote one of my Associated Content articles every day from now on. It'll expand my readership and my performance payments. It will also motivate me to produce more high quality content for my readers.
Associated Content and Twitter working together is a win/win!
Published by Lisa Thibault Pietsch
Lisa Pietsch has an A.S. in Business Management from the University of Maine and studied Government & History at the University of Great Falls. When she isn't writing novels, she is working on SAXtreme Mag... View profile
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4 Comments
Post a CommentI never thought about using Twitter for my articles. After reading this I know I will now.
I'm just learning about twitter and found your article very interesting.
Yes, it is. I think the only real handicap is trying to put too many hashtags and too much info in the tweet without considering ease of retweeting. I've seen some tweets that are just impossible to trim for a retweet.
Yeah Twitter is pretty good for us at AC.