John Carlton on Copywriting: the Company Line

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Jul 31, 2008 "Share your voice on Yahoo! websites. Start Here."

Copywriting expert John Carlton explains why knowing 'the company line' is not enough to market a product successfully. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com

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