Vinny Guadagnino of 'Jersey Shore' Lands Endorsement Deal with Philips Norelco

Newly bearded Jersey Shore castmate Vinny Guadagnino has inked an endorsement deal with Philips Norelco, signing on as the face of the brand's back-to-school campaign.

Guadagnino, who does not have a nickname but could really use one, will push men's grooming products and "help guys get their style in check before heading back to school."

Key strategy for the 23-year-old Shore star involves convincing fellow males that staying FTD (Fresh to Death for those new to Jersey Shore lingo) requires trimming their hair with a pair of Philips Norelco hair clippers.

"Today, style is all about customization and confidence," Guadagnino said in a company press release. "GTL - or gym, tan, laundry - can only get you so far. DIY - do-it-yourself - is the real key to personalized style."

The partnership clearly falls in line with the Shore's impeccable appearance standards and extreme attention to hairstyles; as Shore addicts are well aware, Pauly D. rocks the notorious blowout, Mike and Ronnie use copious amounts of hair gel to keep their locks in line and Vinny G. trims his hair every five days -- most likely with Philips Norelco products from now on.

Meanwhile, in Abercrombie & Fitch land...

While Philips Norelco is eager to associate itself with a Jersey Shore cast member, other brands aren't so excited about being linked to the brazen, bronzed stars.

Among those looking to distance themselves from All Things Shore is preppy clothier Abercrombie & Fitch, who recently offered a non-endorsement deal to Mike "The Situation" Sorrentino. Citing that "Mr. Sorrentino's association with our brand could cause significant damage to our image," the company proposed a "substantial payment" to The Situation to ensure he does not wear A & F clothes on camera.

Ouch. I'm guessing a trim with Philips Norelco hair clippers won't hurt that much.