Vitaminwater Bought by Coke for $4.1 Billion
Vitaminwater is a non-carbonated supplment drink that is known for being "healthier" compared to other drinks on the market these days. Vitaminwater, which was created by lesser known company titled Energy Brands Inc., comes in a large variety of different fruit-flavors, which essentially contains far less sugar than the average beverage. Enerrgy Brands Inc. goes under the brand name of Glacéau. Glacéau is the company that also created the products smartwater, vitaminenergy, and fruitwater.
According to Newsday, Coca Cola Co. has been lagging behind in the non-carbonated field of drinks and beverages. Adding Vitaminwater to their arsenal will add a larger variety of drinks to Coke's menu, which is nothing short of genius.
Neville Isdell, the chairman and chief executive of Coke had this to say to Newsday:
"We welcome Vitaminwater, the icon of active lifestyles, to Coca-Cola, the ultimate and enduring icon of refreshment. We envision even faster growth for Glaceau as part of Coca-Cola's enhanced range of brands for North American customers and consumers." (Newsday Source)
Newsday states that the Vitaminwater line will be operated through a seperate business under the watchful eye of Coca-Cola North America. Many of the originating executives and managers of the Vitaminwater line will still be present to keep the company running sufficiently.
Mike Repole, the president of Glacéau, had this to about the new transaction:
"We are excited that The Coca-Cola Company sees the explosive potential in our brands, and recognizes our people are the driving force behind the success of Glaceau." (Newsday Source)
J. Darius Bikoff, the founder of Glacéau, had this to say in a statement to Newsday:
"(Vitaminwater is) a perfect match connecting the hottest active lifestyle brand with the full resources of the world's best beverage company." (Newsday Source)
PepsiCo Inc., Coke's rival company owns Gatorade and Tropicana, which has been giving them an edge over Coke when it comes to non-carbonated drinks and beverages (Citation). With the addition of Vitaminwater into Coke's arsenal, Coke now has a better chance against the competition, especially their rival, PepsiCo Inc.
The final phase of the transaction is scheduled to take place this Summer, after everything is legally approved.
Source: Daniel Wagner,"Coke buys Vitaminwater for $4.1 Billion" Newsday.com
URL: http://www.newsday.com/news/local/longisland/ny-bzvita0526,0,2430775.story?coll=ny-linews-headlines
Published by Andrew Berry - Featured Contributor in Technology
Andrew Berry has acquired his Fire Fighter 1 Certification from the Yaphank Fire Academy and is currently an active volunteer firefighter in a department residing in Suffolk County, NY. He has also earned hi... View profile
- Review of Glaceau VitaminwaterThis is a review of Glacueau Vitaminwater.
- Product Review: Glaceau Vitamin Water EnduranceGlaceau Vitamin Water Endurance gives a boost of vitamins in each serving.
The Water Revolution: Glaceau Vitamin Water and the New Super WatersTap water is no longer the only choice in water. New water beverages like Glaceau Vitamin Water are helping to hydrate those who prefer water that adds to their health while it...- The Best Defense Against the Common Cold: Glaceau Vitamin Water DefenseGlaceau Vitamin Water is the best choice for a refreshing, and healthy drink.
- Stylish Storage: Vintage Coke Crate ShelvesThese simple vintage coke crate shelves are great way to add some vertical storage to a small bathroom, kitchen, family room, or even a home office. You can make this simple coke crate shelves in minutes and hang them...
- Coke Spy Tries to Sell Coca-Cola Secrets to Pepsi
- Recycled Craft Project for Kids: Coca Cola Cap Candle Votive
- Top Coca-Cola Gift ideas: Everything from Polar Bears to 50's Diner Memorabilia
- How to Make a Metal Coca Cola Cap Lampshade
- Glaceau Smart Water is Better that Your Water
- VitaminWater Vs. Life Water
- Coke Vs. Pepsi: A New Twist on the Old Debate
- Coca-Cola Co. has bought Vitaminwater for $4.1 billion.
- Coca-Cola Co. has been lagging in the non-carbonated drink field.
- The final phase of the transaction is to be completed this Summer.
6 Comments
Post a CommentWOW i do think it was a smart move but....$4.1 billion dollars!!!!!!!!! WOW!!!!!!!!!!!!!!
not so supportive
Maybe next they'll take the high fructose corn syrup and aspartame out of their products? Doubtful though. I love vitamin water. This was a good move on their part.
and the rapper 50 cent cashes in big time...just thinking about that..water...estimated $400 Million for investing in water...
Between this and their vitamin fortified diet coke it's curious the direction the company is taking.
I definitely think this was a smart move on Coke's part. Glaceau has a lot to offer their company.