Walmart Pledges Silence on Release of Harry Potter and the Deathly Hallows

One million Walmart associates in the US and around the world have joined together with Harry Potter Fans to make a pledge that once "Harry Potter and the Deathly Hallows" is released at 12:01 am on July 21, it will not be discussed at registers in Walmart. In fact, some Walmart stores intend to hand out ear plus for those who wish to immediately find a quiet space to read the final Harry Potter book.

Fans across the globe have agreed that silence about the outcome of this final book is needed so all readers can enjoy the entire book without having someone spoil it for them. More than 8000 fans have already promised not to disclose the ending by making a pledge of silence at http://www.makethepledge.net/ , sponsored by Walmart.

All locations that have a 24-hour Walmart will host midnight parties for Potter fans on Friday July 20.That's 2900 midnight parties across the nation. The stores will provide storewide entertainment, new Harry Potter merchandise, and trivia challenges. Walmart associates and fans will be dressed as their favorite Harry Potter characters. Refreshments and giveaways will be available throughout the store.

As fans arrive at the midnight party, the store will sort fans into Hogwart's houses of Gryffindor, Slytherin, Ravenclaw, or Hufflepuff with colored wristbands to guarantee a spot in line to purchase the new book. (A wrist band does not guarantee a book, but does guarantee you a place in line. Books will be sold until they run out.)

It's not only US stores that plan the vow of silence. Walmart stores in Mexico, Canada, Puerto Rico, and in the United Kingdom are taking part in the pledge, too.

Walmart encourages all Harry Potter fans to join in the fun in keeping the ending a secret so everyone has the opportunity to enjoy the last book without someone spoiling the ending. Fans can take the pledge at either http://www.makethepledge.net/ or http://www.walmart.com/.

The pledge is also posted in Walmart stores across the nation near the book and stationary section.

Wal-Mart's Pledge to Harry Potter Fans

There's plenty of excitement brewing
As the final chapter draws near;
But hearing the story's end from others,
Is what magicals and muggles all fear;
So at Wal-Mart worldwide we've decided,
To make a pledge to our customers that's clear,
We'll keep silent on what we discover July 21,
So you buy without fear of reveal here. (Walmart)

For those who do not have a 24 hour Walmart, or simply chose not to join the midnight party, you can pre-order your edition of "Harry Potter and the Deathly Hallows" at http://www.walmart.com/ with 97 cent shipping.

Sources: Walmart Press Release