Ways of Increasing Google AdSense Earnings

If you have a blog or some other Web site, you have probably heard about or even profited from Google AdSense. Basically, Google AdSense allows you to place targeted ads on your Web site. You just apply for an account, obtain your AdSense code, and then paste it into the text of your Web page or the widgets of your blog. Google does the rest.

Each day, you can log into your AdSense account and check your earnings. Depending on how many times your readers click on a Google-placed ad or buy from it, you will make a certain amount of money.

However, as most of us have already found out, Google AdSense is nothing on which one can retire. A typical click on a Google AdSense ad might earn you 15 cents, if you're lucky. So, one way you can increase your earnings is to drive traffic to your Web site. Posting fresh content, providing product reviews, and sending out a monthly e-mail newsletter, are all excellent ways to generate traffic. However, even these efforts can become limiting- there are only so many different ways to increase your 15 cent clicks.

Another way that you can increase your Google AdSense earnings is by writing content that contains keywords with a high monetary value. Yes, not all keywords are created equal. Some keywords are worth more than others, and likewise the Google ads that contain them. Thus, depending on what keywords your content contains, and subsequently what Google ads are generated around these keywords, you could earn a lot more money.

Let's explore this idea further. If you have 10,000 visitors at your site every month, and 2% of these visitors click on your Google ads, that makes you about $30/month. Remember, we are assuming 15 cents per click. However, what if the ads that are posted on your site pay out 50 cents a click? Right away, your earnings jump to $100/month!

How can you find better paying keywords? There are many sites that allow you to look up high value keywords, for a monthly or yearly subscription charge. Instead of paying for this information, you may go to the Google AdWords Keyword Tool. This tool allows anybody to view the highest cost-per-click (CPC) keywords for free. The Google AdWords Tool was created to help advertisers generate new ideas for their AdWords campaigns, but you may also use it to see which AdSense keywords pay the most money. This allows you to focus your site's content on the highest CPC keywords and generate higher advertising revenue as a result.

Interestingly, some Google keywords command as much as $100/click! However, most of the higher paying keywords range between 50 cents and $5 per click. Do the math on what your current click through rate is, and imagine it being double, triple, or even quintuple of what it is now.

Google offers several nice features on its AdWords Keyword Tool. For starters, you may check your current Web site for its highest paying keywords by clicking here. This site not only shows you your Web site's highest paying keywords, but also allows you to find better keyword combinations and phrases. This allows you to write new content to better monetize your site, or rewrite old content.

If you're not sure how to navigate through the Google AdWords Tool, just follow these steps below:

1. Go to the Google Keyword Tool.

2. Select Website Content.

3. Type in your Web site or blog address.

4. Click Get keyword ideas.

5. Select Show All from the dropdown menu.

6. Make sure the Group keywords by common terms feature is selected.

7. Under Calculate Estimates using Max CPC, select your preferred currency.

8. Enter 100 in the empty box (or the equivalent of $100 USD).

9. Click Recalculate.

10. The columns below will now display the estimated CPC for each keyword.

11. Click the column title Estimated Avg. CPC to sort by price.

12. Browse the page to get ideas on which keyword phrases pay the most money.

Now that you've analyzed your Web content, you may revise it or add the high CPC keywords to it to make it pay more for you.

The other useful feature of the Google AdWords Tool is its ability to find new and higher paying keywords compared to those you currently have. To do this, go through the following steps:

1. Go to the Google Keyword Tool.

2. Select Descriptive words or phrases.

3. Enter a keyword or phrase into the textbox.

4. Check the Use synonyms checkbox.

5. Type the CAPTCHA word into the bottom textbox and click on Get keyword ideas.

6. Select Show All from the dropdown box.

7. Under Calculate Estimates using Max CPC, select your preferred currency.

8. Enter 100 in the empty box (or the equivalent of $100 USD).

9. Click Recalculate.

10. Click the column titled Estimated Avg. CPC to sort by price.

Armed with this knowledge, you can now create content that will contain these higher paying keywords and phrases.

By using the Google AdWords Keyword Tool before you start a Web site or write content to your existing Web sites, you will ensure that your sites pay you the maximal return on your chosen subject matter. You may also use this tool to decide what topics to write about in the future.