WE Channel Empowers Women?

Quite Frankly, You Have Got to Be Kidding Me

Amy Mullen
The face of American television has changed in recent years, yet in many ways it has stayed the same. Cable has allowed for a variety of stations to pop up that cater to very specific audiences. I remember in my college days my teacher saying how many more jobs there would be in video production in the future due to the boom of cable programming.

I really don't know about that anymore, my career choice has shifted somewhat, but I do know they were right; there are many stations to choose from these days. The problem is that there is really nothing on! This doesn't mean there aren't any shows to watch, it means there isn't much worth watching.

This changed for me when I stumbled upon "McLeod's Daughters" on WE (Women's Entertainment) about six months ago. You probably have never heard of this show, but I assure you, it's a winner. It's an Australian drama about a group of women running their own property. That in itself might not be of interest to you, but the message this show sends should be.

These are strong, independent women who take life's bumps and bruises with grace and dignity. This was the only program I made a point to watch each week. Just watching this show gave me a boost, a feeling that nothing is impossible, and the feeling that it's ok to have a brain and actually use it.

There is a strong message in this show that I want to share with my daughter when she is old enough to understand it. I want her to know that clothes and hair color don't make a woman who she is; it's all about inner strength and a belief that she is worth something.

Now, sadly, I'm not sure that is going to happen. WE ended their relationship with "McLeod's Daughters", and the episodes are no longer airing. The one show on their channel that actually mirrored their catch phrase "WE Empowers Women" is gone.

What WE TV has left on their schedule is laughable, at best. I'm hard pressed to find anything 'empowering' to watch there. Here are some of the programs that WE claims will empower women.

"Daddy's Spoiled Little Girl"

I watched this show once, and that was enough, thank you very much. I was totally and completely horrified. This show features young, spoiled, totally rotten girls getting everything they want from daddy. When viewing, you are treated to dialogs about how special and precious they are, how they deserve everything, and tips on how to throw a good temper tantrum to get what you want. Lovely.

"Secret Lives of Women"

Here women are portrayed at their very worst. Drug addictions, plastic surgery gone mad, eating disorders, and sexual dysfunction at it's best. There may be a point to this type of programming but I'm not sure what it is. I don't find it empowering to watch women at their worst. Where are the positive secrets?

"Bridezillas"

Do I even have to explain this one? For the fortunate who have not seen this, I guess I should. This one is a true piece of work, again portraying women playing diva, this time, for their upcoming weddings. The most common theme is 'give me what I want or I'll throw a temper tantrum'. If you want to make women look bad, this is the show to air!

"American Princess"

I don't think this show is airing at the moment, but I'm sure part two is coming up shortly. Apparently, the only way to be happy, worthy of attention, and important is to look perfect and follow the rules. Sorry, again, not buying it.

Anyway…

Where is the empowerment this station rants about? I've yet to find it. There are some other shows that are not as bad as those I mentioned, but surely this is scrapping the bottom of television programming. What kind of message are these types of programs sending out the rest of the world?

WE has every right to run the programming it wishes to air, but please stop flaunting brainless excess and superficial values as empowering. It's not empowering, and quite frankly, more than a little insulting.

The powers behind "McLeod's Daughters" (which is currently in it's sixth season in Australia and still going strong) are looking for another home for the series in the United States. While I'm waiting for a new channel to grab this amazing series, I will quite happily watch the episodes of "McLeod's Daughters" I managed to tape and I will also, quite happily, not watch WE television.

Published by Amy Mullen

Amy lives in upstate New York. When she isn't writing she is encouraging her children to dream big.  View profile

  • �McLeod�s Daughters� was the only program I made a point to watch each week.
  • �The Secret Lives of Women� portrays women at their very worst.
  • I�m hard pressed to find anything �empowering� to watch on WE.
WE has every right to run the programming it wishes to air, but please stop flaunting brainless excess and superficial values as empowering.

14 Comments

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  • Nannette9/7/2007

    I too am up in arms! I have a TIVO unit and have removed WE from my favorites list. There programming is plan sick. Frankly I find their shows demeaning to women--not empowering. Shows on the macho Spike channel are better suited for women. I have my fingers crossed some US channel will pick up the show. Until then, I'll just have to wait for the DVDs to be released s-l-o-w-l-y in the US

  • SHARON/ MINNESOTA9/4/2007

    MCLEODS DAUGHTERS IS A GOOD SHOW. IT SHOWS WOMEN BEING STRONG AND WORKING. FORGIVING EACH OTHER. THE SHOW MAKES YOU LAUGH AND CRY . YOU FEEL YOUR REALLY THERE. BRING IT BACK.

  • Robin11/8/2006

    I bought on ebay Seasons 1-4 on DVD...I also bought for 29.99 a universal region dvd player..all for my husband's birthday..he was addicted to the show and got me sucked in too. We both miss our Sat. night show.....

  • Michelle 10/25/2006

    WE does not empower women, it makes fools out of women. I do not know who I am madder at WE for airing this crap or for the women that knowingly going on these shows. Bring back quality programming to a station that is supposed be for empowering women.

  • Darlene10/10/2006

    Please bring the show back

  • Lora9/8/2006

    I was addicted to McLeod's Daughters and I had several friends watching as well. Now, I don't even turn on WE. WE no longers empowers any female. It has gone back to the same old steriotype that I have fought all my life to disprove.

  • Linda Lambert7/12/2006

    please air Mcleods daughters; I never missed a show and now you dropped the show; please explain why and tell where I can watch the show or bring the show back

  • Pam McEvoy6/26/2006

    McLeod's Daughters was one of the best things on television and I can't believe you let it go. Talk about empowering women. I guess you had men making that decision or you don't really mean it. You blew it.

  • Debbie6/6/2006

    I agree!! Bring back Mcleod's Daughters
    it is the best!!

  • Beth5/17/2006

    Now that's empowering! I agree with every word of this article. Mcleod's Daughters was the only show worth watching on WE

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