Wedding Photography E-Books: A Free Marketing Tool

E-books are becoming increasingly popular these days. Many work-at-home types are drawn to the dream of passive income that e-books can generate. What most fail to think about, is an e-books ability to be an effective marketing tool. So, how can you as a wedding photographer use an e-book as a marketing device?

Let's find out.

You may have seen companies that provide business card sized cd's. These are a great tool for wedding photographers because you can add loads of information and photographs on them. The problem is, they can be costly to just give out. Think of your new wedding photography e-book along as a free alternative.

You won't be able to hand the e-book out like business cards, but there is an substitute. When printing your business card, make a clear statement about your free wedding photography e-book. If possible, use the entire back on of the card to advertise the e-book. It may cost a little more to print on the back, but it is still cheaper than the cost of cd business cards.

Wedding Photography E-Book - What to Put in Your E-book?

A wedding photography e-book can provide many of the same interactive features of a cd business card. Minus the video and flash utilizes that the cd and provide, and e-book can do almost everything else. You can include web links, photographs, text, and more.

Lets go over a few ideas of content to add to your wedding photography e-book.

Wedding Photography E-Book - Photographs

The first thing is obvious, pictures. As with any portfolio, you want to showcase your best work. Spend some time going through your wedding photography samples and choose a good variety. You want to show your potential bride that you are capable of many different types of wedding photography.

Picking your best wedding photographs isn't enough though. You need to showcase them in a professional manner. Create a nice layout of your wedding photographs in Photoshop. One idea is to lay your pictures out as they would appear in one of your wedding albums. This will allows potential brides to see not only your wedding photography, but how your albums and graphic design skills look.

Wedding Photography E-Book - Price List

After wedding photography samples, the next most important item to include in your e-book is prices. Create a well layed out out price list of your packages and individual prints. Don't for get to add overtime prices and any additional fees you may have. If you offer a variety of papers with various textures, create some photos with samples of the textures. This way your clients will know understand what difference in matte, linen, and textured papers are.

Wedding Photography E-Book - Products

If you offer a wide range of products such as; frames albums, storybook albums, and other printed products, show case them as well. Show prices and examples of each product. You could post a few framed pictures so that brides could see what the whole framed wedding photograph would look like. On another page you could show all the frames and colors you offer.

Wedding Photography E-Book - Resources

Creating a wedding photography e-book isn't all about being a catalog of your prices and products. Try to make the wedding photography e-book as resourceful as possible. The more the would-be bride can use the e-book, the more likely she will use you as her wedding photographer.

For resources in your e-book you could include; suggested photographs, a list of people to send pictures to, links too other wedding services, tips for pre-wedding shots, and more.

A list of suggested photographs is a great resource to add to your wedding photography e-book. This makes your e-book more helpful and increases your chance for additional prints. This is something every wedding planning website offers and with good reason, brides need one. Make sure to print your wedding photography studios name and phone number on each page of the list. This way, if brides print the list, your name will be there every time they look at it.

Creating a list of people to send prints to can be a great way to increase your bottom line. The list will do one of two things. First, the bride could realize how many pictures she needs to send to friends and family, making her upgrade to a bigger package. Second, it could make her buy more individual prints in addition to her package.

In e-books you can create hyperlinks so, in addition to adding your own link through out the wedding photography e-book, you could create a link page. Networking is an important tool in wedding photography. Why not create a link page to other wedding service providers that you recommend? Let your networking partners know you are doing this and ask them if they would mind adding your link to their website. You could even recommend your new e-book idea to them!