What is Green Photography?

Photographers have an affinity for nature. If you are a professional photographer or simply love to snap photos of scenes that catch your eye, you do so because you want to share the beauty and appeal that you perceive in the setting. Perhaps this is why green photography makes so much sense.

What is green photography? Photographer Rebecca Wilkowski provides a definition.

"It's pretty simple, actually," says Rebecca. "A 'green' photographer is one who has assessed the impact his/her company has on the environment and who chooses to use environmentally sustainable and socially responsible practices in an effort towards lessening this impact."

Rebecca should know. She is a certified green photographer.

Rebecca did not start out as a green photographer, though. After moving from the Midwest to California in the late 90's, she became interested in green living through her new friends.

"I was really intrigued by how important fitness and health was to so many people here," she says. "I quickly made friends with people who really placed an importance on healthy living, and living in harmony with their surroundings. In some respects, I had to un-learn a lot of what I was taught growing up."

Eventually, her new habits became a way of life. This, in turn, began to affect her work.

"When I moved to San Francisco in 2004," shares Rebecca, "I attended the San Francisco Green Festival. It was then that I realized that I could apply the principals of green living in my daily life, to those of my business. It took me about two years of research, and a lot of trial and error, in order to change my business to being more environmentally friendly."

So what is it about Rebecca's methods that qualify her as a green photographer? She modified her business practices and became certified by Greener Photography, which is a non-profit organization that seeks to lessen the environmental impact of the photography industry. She is also a member of Green America's Green Business Network, Greener Photography, Green Chamber of Commerce and Green Bride Guide.

Why should you consider green photography?

"With over 155,000 professional photographers in the United States," says Rebecca, "the photography industry is simultaneously experiencing its largest ecological footprint in its 200-year history. By going green, not only are you opening yourself up to a new segment of customers who are looking to hire eco-friendly vendors, but by implementing some simple energy and cost saving steps, you'll be helping the environment and your bottom line."

There are green photography steps you can begin to take immediately.

"Going green may be easier than you think," reveals Rebecca. "Even small steps can have an impact."

Here are Rebecca's thorough yet practical tips for any photographer wishing to go green:

• Recycle - Think paper, cans, glass, plastics, batteries, ink cartridges, paper, mail, and office supplies. It's all fair game!

• Reduce Waste - Use only what you need. Offer online galleries in lieu of paper proofs. Deliver contracts, invoices and receipts as PDFs.

• Reuse Materials - Use rechargeable batteries and solar powered battery chargers. Consider purchasing recycled, used or re-furbished computer hardware, office machines, camera equipment and office furnishings.

• Save Energy - Use the standby mode (or turn off) electrical equipment when not in use, install dimmer switches and CFLs, keep the thermostat below 70 degrees, install low flow toilets and faucets.

• Cut Your CO2 - Got a destination wedding or event? Purchase carbon offsets to lessen the footprint of your travel. Use public transportation, carpool, or ride a bike to run errands and meet clients. You'll be surprised how the good fresh air and sunshine will make you feel. And, you might even get there quicker!

• Shop Local - When you shop locally, not only are you reducing the pollutants and other expenses involved in the long-distance manufacturing and shipping of products, but you are also doing your part to support the local economy.

• Don't Be Trashy - Before you toss old or used items into the trash, consider posting them on websites like Freecycle.com or Craigslist.org, or donating them to charity. One man's trash is another man's treasure!

• Choose Eco-Friendly Vendors - Does your lab offer eco-friendly products or paper? Are your frames made from sustainable materials? How many of your vendors are employing green practices?

• Ask Questions - Do you really need to purchase a new item, or can it be rented or bought used? If you must buy new, is the item available in an eco-friendly version, or from a local retailer?

• Create Partnerships - Connect with other local/green-certified, businesses. These relationships often lead to lucrative referrals.

• Get Certified - Many local, national and industry-specific organizations are available to certify green businesses. Certification not only recognizes you for your achievement, but it also sets you apart from your competition

• Keep on Learning - Going green doesn't happen overnight. It's a result of thoughtful choices and changing one's habits. For tips on how you can be more eco-friendly, check out National Geographic's Green Guide or attend the annual Green Festival in a city near you.

• Donate to an Environmental Non-Profit - Whether you choose to donate your time, or a portion of your earnings, organizations such as the Environmental Defense Fund, Sierra Club, World Wildlife Federation, Friends of the Urban Forest and Greenpeace are just a few of many great organizations you can support.

Visit Rebecca Wilkowski's blog for links to the organizations with which she is affiliated, as well as links to her photography portfolio. For more on green photography, check out GreenerPhotography.org.