What to Do If "He's Just Not that into You"

These tips will appeal to fans of He's Just NOT That Into You, the wildly popular book and (now) a major motion picture as well. The title, of course, is brilliant... There are many situations when a guy simply isn't terribly interested in you. Here are some pointers as to whether that is the case, and why it may be that way:

Does he ever text or call you out of the blue? Or do you have to initiate all communication? Booty calls don't count, by the way. Does he ever ask how you're doing, how your work day is going, or how you are feeling? If you are initiating 100 percent of the communication between the two of you, he may not be interested in you. (Or he may be extraordinarily busy at work. It is important not to jump to any conclusions too soon.)

Does he ever ask you out on "romantic" dates? If you spend all of the time in the bedroom, he could simply be more interested in a fling or sexual casual encounter. If, on the other hand, he invites you out to events with his friends and introduces you to them, this is a good sign. It means he may be thinking of taking things in a more "serious" direction.

Does he tease you or flirt a lot? If a guy makes fun of you in a gentle way or teases you, this can be a sign of serious attraction -- he probably would not go through this much effort for someone he considered only to be a "booty call" or "friend with benefits".

If you suspect he isn't interested in you, try to stop contacting him. See how long it takes for him to make the next move and call you or text you. If he cares about you, he will want to see what's up at some point. (If he doesn't care about you, he may not call for weeks.)

I think there is definitely a lot of gray area here-attraction is notoriously difficult to gauge. Ask him for his opinion sometime; ask him if the relationship is headed anywhere or if he would prefer to keep things casual. If he says he is only looking for a casual relationship, try to be accommodating-the least attractive thing you can do is to "flip out" on him, as he may get scared of commitment and flee altogether. At the same time, if you do want a serious relationship, you need to tell him this at some point. Don't set hard and fast ultimatums, but let him know you are at a point in your life where you expect something a bit more serious.