What Impression Your eBay "About Me" Page Makes to Potential Customers
Make or Break a Sale by Giving Potential Customers the Wrong Impression
Online fraud is rampant these days, especially on sites such as eBay. If you're a regular on eBay, chances are you've probably experienced it to a certain degree. This is why you need to get your potential customers to trust you. If they don't feel like what you're selling is a legitimate offer, then they won't buy. This means disaster for you.
While many factors determine the level of trust a consumer puts in you, like your testimonials & score, there is also another part that is often overlooked. Your 'About Me' page. This simple page can seal a deal if you use it correctly. Make it interesting, engaging, product specific, and most importantly, make it show your customers why they can trust you. Do you have experience or training in the field of the items you're selling? That is a good example of what you can consider putting on your 'About Me' page.
Also, include pictures when necessary, and most importantly, make it look professional! A good way to make your page look professional is to add a template to it. Rather than having a customer looking at a cookie-cutter template that eBay gives all sellers, you can have your very own, unique template that sets you apart from your competition. A good site to find such templates is www.shipscript.com . Best of all, these templates are FREE!
You can make your page more personalized or more professional based on the template you choose. Be sure not to choose a template that is too loud, or cluttered. Customers tend to find such templates unappealing. The key is to make it personal, but keep it professional, so even if you like flames and the color fuschia, you may want to avoid using such a template. It's all about 'staging'.
Consider your 'About Me' page to be an extension of what would be your actual storefront. Keep in mind these general suggestions & you'll find that it will be a rewarding effort.
Published by E.Tirratino
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