What is "Splogging" and Why is it Not a Good Idea

Nate D.
With the popularity of making money with Google Adsense has come the rush of content filled pages on the internet trying to get a high page rank. This high page rank turns websites that have seemingly no money making potential into huge earners.

With this movement has come the method called splogging. Splogging is when a page is created, mainly a blog, and content is posted to it at a fast rate. The content posted only pertains to one subject with specific keywords. This method is designed to get a high page rank for a site for those chosen keywords.

Content for a website can be found very abundantly on the web and article directories are popular for people that want content for their website fast. These directories have thousands of free articles that can be reprinted on a site. The articles are filled with specific keywords. Posting massive amounts of content that are specifically designed to get a high page rank is viewed by many in the blogging world as inappropriate. Most bloggers think that splogging takes away from the point of blogging and that it pollutes the whole idea of them.

The purpose of these "splogs" that are created is to make lots of money from advertising, such as Google Adsense ads. The more content, the more ad space that is available. This may sound like a simple enough idea that will be very effective, but it really isn't.

One reason why splogging doesn't work is because all of the content is duplicated from other content that already exists. Search engines will recognize this and may not even list your site at all.

Another reason why this idea is not good is because there are so many people against it. Many search engines already try to block out splogs from their search results and there are bound to be more measures taken to eliminate these types of sites. The battle against splogging is strong and most blog host sites will even keep an eye out for splogs. If one is detected, it will most likely be deleted and all of the content will be lost. Though splogs sometimes to succeed and their operators make a lot of money, it is not common.

So overall, splogging is not a good idea. Though it seems logical because of the great amount of quick content, it isn't. It will most often end up being a waste of time and the blog will either get deleted or not listed in search results.

Published by Nate D.

I am really starting to get interested in freelance writing. I have always liked writing and figured that I might as well try to get paid a few bucks to do it.  View profile

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  • Alyce Rocco10/29/2007

    Oops, not that it has anything to do with splogging! But I do rather resent that someone at AC mentioning my name in their comments on their Ron Paul article will come up second if, highly unlikely, someone is doing a search for me. Um, this has given me some food for thought.

  • Alyce Rocco10/29/2007

    The URL was first up, but the 2nd one irked me. It was about Ron Paul! Nothing against the man, but his supporters started attacking me over at You Tube or anyplace where I left a positive comment about Senator Obama. They did likewise here at AC, sending me PM's insisting I vote for the man, research the man, the others are all "yuppies", you are dumb (me) and worse. I already researched the guy and am not voting for him (not that I would consider a Repbulican in this election!).

  • Alyce Rocco10/29/2007

    First I heard the word "splogging" but I am aware that it exists. I am still not clear on buying google ad keywords and stuff. It makes little sense to me. So many people now know about keywords, that searches are not bringing the results you want. I would love to see Chris Cameron's experiment post. I want to try it on one of my blogs. : > I did a search for my pen name at the library the other day; easier than trying to remember my URL. I do not have a printer, so need to print out my articles there.

  • Chris Cameron3/25/2007

    Interesting article idea! I did an experiment a few months ago with a blog. I made parody news clips based on the day's events, they were short and were all about keywords. My blog entries got right to the first page within a when I goggled the topics in news. The problem is you are not hitting any target audience for your blog and advertisers want more then page views and unique visitors they want the demographic that matches their audience. I see this being a very short-term way to make revenue from advertising.

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