"When It Rains, it Pours"

It has been raining in New York for what seems like forever. Sure, we have had our momentary glimpses of sunlight but everything is drenched. April showers never seemed so true before.

I was filling up the salt shaker and took a look at the Morton Salt umbrella girl. She has adorned the Morton Salt containers since the early 1900s. It would be one of the first advertising campaigns for Good Housekeeping ads and the slogan, "When it Rains it Pours" was born.

The idea to use a little girl holding an umbrella and carrying a package of salt was presented to Mr. Morton but as the girl walked along, the salt was pouring out almost as fast as the rain was pounding down. Historians said that Morton delighted in the idea and the fact that even the rain couldn't hamper the salt from "pouring."

Several renditions were presented to him ranging from "Flows Freely," "Runs Freely," "Pours" and finally, an old proverb, "It never rains, but it pours." Originally thought to be too negative it was adapted for the current slogan and has reigned supreme ever since.

Although the Umbrella Girl herself has been updated with the times, she remains ageless, and it appears that our love affair with her and salt remain intact through the years.

Salt has had a bad rap for years and according to WebMD the salt that we consume in "canned, frozen, or boxed food, French fries and other snack foods mostly contain regular salt -- not iodized salt." And, consuming too little iodine can lead to serious health implications namely with the thyroid.

For many other uses for salt, you can view the Morton website here.
They have even provided their version of Playdoh called Sculpt with Klaymates and you can view that recipe here.

Salt has paved the roads that we drive upon today. According to the Morton website, " From ancient times to the present, the importance of salt to humans and animals has been recognized. Thousands of years ago, animals created paths to salt licks, and men followed seeking game and salt. Their trails became roads and beside the roads; settlements grew. These settlements became cities and nations."

All because of the attraction to salt. Imagine that.

Source:

http://www.mortonsalt.com/heritage/mug.html

http://www.mortonsalt.com/

http://www.webmd.com/diet/features/salt-dont-ban-entirely