Who Does Your Business Serve?

Usually when I pose this question I am using it to help a client more clearly define their ideal customer but today my question "Who does your business serve" is a check in for you regarding who you want your business to ultimately benefit. Is it your customer, your employees, your creditors, or YOU?

Certainly... your business needs to serve your customers. I'm a huge proponent of making sure every coaching client has a crystal clear picture of their ideal customer and a game plan on how they will serve them. Without knowing who we serve and how we'll do that we can't possibly have a profitable, thriving business.

My invitation to you is to go deeper with the question, "Who does your business serve?" What is your life as an entrepreneur really like? Is it a never ending marathon moving from one item on your to do list to the next? How do you feel on the inside? Is there tightness in your chest or an uneasy feeling in your belly? How about your schedule? Is there time woven into each day for you - time to eat well, to exercise your body, to connect with your inner world and be with your loved ones or are you moving so fast that you miss the moments that make up an extraordinary life?

I ask this because I have had a business that served everyone BUT me. That business had all the signs of success - healthy revenues, national notoriety, successful teams and paychecks that afforded me a beautiful lifestyle. But behind the scenes I was in pain - working too much and sleeping too little. I spent too much time in front of my computer and not enough in nature or at the gym. I put client calls before talks with my loved ones and began my mornings answering emails rather than connecting with my higher power. The business clearly did not serve ME.

Thankfully, this time around I've gotten smarter. I now have a business that serves me as well as my customers, team and the bottom line. I start my days with a morning practice that keeps me clear and centered throughout the day. I get my butt to the gym or run to the beach at least five times a week. I schedule in time for myself, my loved ones and time for play. In essence - I have a business that leaves space for all of me.

What's exciting is that the more my business serves ME, the more I show up in both my business and my personal life. I am productive, creative, focused and incredibly happy.

How about you? Do you need to make some adjustments in your business model so there is more room for you? If yes, begin with a good hard look at the past two weeks of your life. If you found yourself crowded out by your never-ending list of emails, phone calls and obligations - it's time for change and I would be honored to help.

Jane Deuberis an internationally known business strategist, best-selling author and highly sought speaker. Jane has also served as a leader in the virtual training movement. Over the past four years Jane has helped over 3000 entrepreneurs experience higher profits and greater fulfillment. Let Jane show you how to create a business that serves YOU as well as the bottom line. Take Jane's Business Innovation Quizand find out if you are on the path to having a business that serves you. Email us at: support@janedeuber.com or call 831-375-6856.