12

Who was Betty Crocker?

Long Before Martha Stewart, There was Betty Crocker

Kaitlin Coffey
I grew up with Betty Crocker products and cookbooks, but I never really thought about Betty Crocker as a person. A few years ago someone mentioned in a conversation that she wasn't an actual person and after doing some research, I was amazed to find it was true. In 1921 The Washburn Crosby Company created Betty Crocker to give a more personalized response to consumer questions. The name Betty was chosen because it sounded warm and wholesome and Crocker was borrowed from a retired executive.

Surprisingly this fictional woman was the host of the nation's first cooking show, "The Betty Crocker Cooking School of the Air." Women from different cities became the voice of Betty for twenty-four years making it the one of the longest airing radio broadcast shows in history. People would sign up for the class and try out recipes. Students would then mail in letters telling their results and eventually receive a certificate. Although different women were doing the broadcasts the same script was used for each station.

Betty finally got a face in 1936 when an artist created an image made up of seventy-five real women who worked for the country. This image further allowed consumers to believe that Betty Crocker was a real woman. According to Fortune in 1945, she was voted as America's second most famous woman with Eleanor Roosevelt being the first. In only twenty-four years, Betty had become a household name.

As time went by Betty came into peoples homes with her TV show, "The Betty Crocker Search for the All-American Homemaker of Tomorrow," with Adelaide Hawley staring as Betty. Betty was also becoming popular with her line of cookbooks and cake mixes.

Over the years she has published over two hundred cookbooks, several food products, and even bake ware such as the "Betty Crocker Bake N' Fill" cake pans. This non-existent woman has accomplished so much, more than most people do in there lifetimes. It is hard to believe that she never truly existed. But if you think about it although Betty Crocker doesn't exist, she reminds me of someone who has made a name for herself in the past few years... Martha Stewart.

Published by Kaitlin Coffey

I am a nursing student at Ivy Tech. I used to work for Disney at Animal Kingdom driving safaris.  View profile

6 Comments

Post a Comment
  • Kaitlin Coffey12/4/2008

    If you like this you'll love my blog http://cookingwithkatiecoffey.blogspot.com

  • Kaitlin Coffey6/6/2007

    I love Betty Crocker :)

  • Bunting Resources6/5/2007

    How fascinating.

  • Amy Browne6/3/2007

    nice article! thanks for sharing

  • Susie6/2/2007

    This is the best article ever! I never knew!!! I also grew up cooking out of Betty Crocker's books and buying the cake mixes... It is sorta sad she isn't real.

  • Scott Kessman6/1/2007

    Very interesting, great article

Displaying Comments

To comment, please sign in to your Yahoo! account, or sign up for a new account.