Whole Foods Market Insanity

Despite Great Recession, Affluent Americans Indulge Themselves

Joel Hirschhorn
Every so often I go the local Whole Foods store on days when there are free samples at lunchtime, but I very rarely find anything priced low enough to purchase. I find the pricing for everything to be insanely high, compared to what I am used to at several supermarket chains that I routinely patronize. So, was I totally shocked when data came out just after Valentines Day 2010 showing that Whole Foods sales and profits have soared recently during this Great Recession. Its stock price has tripled during the past year!

How can all this be explained? Why are so many Americans still spending so much for overpriced groceries? How can they afford their self-indulgence?

The most likely answer is that affluent members of the Upper Class still have so much wealth that they are spending more than ever to indulge themselves with what they think are premium groceries. This is consistent with new data showing that the unemployment rate for higher income households is extremely low and about one-tenth the 30 percent level for the lowest income people.

This is what economic inequality is all about. Wealth and income are hugely different between the Upper Class and the disappearing middle class that is morphing into a large Lower Class. Elite rich Americans benefit from a political system that they have so much control of through a host of corrupting mechanisms. Why was $3.5 billion spent on lobbying politicians last year? Because corporations and other special interests get a big return on their corrupting investments, which have made the federal government dysfunctional, dishonest, and wasteful. Government is broken and a large number of members of the House and Senate are quitting out of total disgust with the broken system.

Whole Foods is a symbol of America's economic inequality and social sickness. As more and more Americans have to use government food stamps and get their food from charitable food pantries, others are spending obnoxious amounts of money at Whole Foods. Welcome to the world's greatest delusional democracy and its delusional prosperity.

Published by Joel Hirschhorn

Author: Delusional Democracy, Prosperity Without Pollution & Sprawl Kills. Senior official Congressional Office of Technology Assessment & National Governors Assn; full prof Univ. of Wisc. Publishing regul...  View profile

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  • DLT2/19/2010

    I don't know about you, but there is almost nothing I consider as good food at the local supermarkets. I try and shop the Co-op as much as I can but many of the vegetarian and foods with no preservatives, etc. are at Whole Foods. I have a low income but try and buy sparingly. Shopping at rich Krogers is not better than shopping at Whole Foods. It could be that people just want decent food w/o chemicals. Unfortunately, this is at Whole Foods if a co-op is not in town. I am NOT buying the gourmet products at WF, I am buying organic and chemical-free. I think that's where a lot of sales are coming from. People just plain want clean food. Unfortunately, WF is a rich corp, and I do not like that -- but I have to eat.

  • Michael Hollingsworth2/16/2010

    Amen my friend.

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