Why is Artificial Intelligence Important to SEO?

When you create a website, the search engine spiders (Yahoo and Google bots) sees the semantic coding in your website and determine which parts of your site is readable by humans and indexes it by the order of importance. The spiders recognize semantic coding to recognize the important parts of the content that is in the title. This is why it is important to create a title that is relevant to the content. Important keywords that are in the content should also be put into the title.

Most of us who have websites will make lists every now and then. There are different ways we could make a list, but using the best semantic mark up (coding) will give your list more meaning in the search engines. You could make a list without any coding at all, and the search engines may not recognize the list as an important part of the content. However, you can create an unordered list tag:

and the search engines will put more meaning to your list. Remember, the search engine spider reads and interprets the page so that you can read it and get meaning from it. What if you have some sort of vision impairment? If you can't read a website with your eyes, how can semantic mark up help you?

If it weren't for semantic mark up, the visually impaired wouldn't be able to use the Internet. The semantic coding will direct the screen readers to read the content. The visually impaired depend on screen readers to interpret content on the Internet. People with visual impairments can access any website on the web by verbally directing it to go there. How does this all work? It's truly too complicated to write in this article, but it all comes down to artificial intelligence. Voice commands can be understood by the software in your computer, and those commands are then interpreted by the screen reading robot. If it weren't for the semantic Web, blind people wouldn't be able to set up websites for themselves. With artificial intelligence (there is no real intelligence - it just does what it is taught to do) comes voice recognition software. The screen access software has to learn from the intelligence of humans. Screen access software is also driven by coding, and that coding allows you to build websites, write documents and access the Web. All of the technologies that work with Web 3.0 are compatible with each other due to the coding built into them.

What does artificial intelligence and screen access software have to do with SEO? Everything! Any type of software that helps people to access the Web helps them to create websites and use the web just like everyone else. Once content is published on the Web it is categorized just like all other information on the Web.

Sources:

Semantic mark up

Screen access software