Why Brochures Are the Miniature Resume of a Business: Advertise Your Business with Brochures

Everyone knows that an effective resume acts as a sales tool for getting a job. When you are out looking for new clients for your business, your business is essentially looking for its next job. With this in mind you would want to know what would act as a resume for your business. The answer would be your business brochure. Set up properly, a business brochure acts just like a miniature resume for your business.

The similarities between a brochure and a resume are found in three questions which both must answer; who is the subject of the resume or brochure, what makes them unique, and why should I have them working for me. When you look at a well written resume or CV you find answers to all three of these questions. A resume will tell the prospective employer who they are looking at, what makes this person special above all the others looking for work, and why the employer should hire this person as quickly as possible. Because prospective employers are receiving a constant stream of new resumes each week, it will be only the really good ones which stand out. Brochures are the same way. Each week prospective clients are getting brochures and sales material in their mail systems to look at. Only the few which catch their eye and are worth looking at, will get noticed.

How does this work? With a resume or CV, the idea to remember is that this is a selling tool. The really effective ones don't use flashy or fancy fonts and titles; nor do they use special paper and graphics. The really effective selling tools only use descriptions which pop out at the reader and make them want to know more. This is the same tactic you should use for a business brochure. It isn't the fancy fonts or graphics that will sell the client, but the description of your company and its service which will eventually sell or turn off the client.

How would you do this? Show the prospect the types of similar work you have done in the past. Show how your working on the job proved beneficial and created a positive impact on the prospects bottom line. Show how you can do more, give more, and be of higher value. Business brochures and resumes must both provide one thing; they must show results.

The best way to do this is with descriptive phrases and actionable text. You must show the reader, using your words, how you will save them time and money by using your service or product to gain quality results. Both resumes and brochures must show effects and create reaction by transferring knowledge and ability from the seller to the buyer. Without that transfer, you will be unemployed.