Why Content Producers, Colleges and Sports Teams Should Use YouTube

YouTube is one of the most popular sites on the Internet and I would say that I visit it every day. I have been a fan of the YouTube site for a long time and I know that many of my friends also enjoy YouTube. The reason that YouTube has become so popular is because it allows users to pull content where and when they would like. However, the problem with YouTube is that many copyright owners are scared to take advantage of YouTube because they feel the users may take advantage and abuse the content. However, YouTube has become so popular today that their content will make it onto YouTube one way or the other. They could claim their copyright and have the video removed from YouTube but this takes man-hours and can be quite annoying for both YouTube users and the copyright owner. For this reason, I suggest that copyright owners take advantage of YouTube but placing their material on YouTube on their own and turn YouTube into a positive for you because there are many positives to using YouTube.

Allowing content that you own to be placed on YouTube will create a fan base for that content and drives fans to your website and this will generate revenue. Suppose you own an MLB team and you post videos on YouTube then people will view the content and become fans. This will lead to increased web traffic and merchandising sales. If you are an NCAA school or coach then you can use YouTube to post clips of recent games. This will promote the player to the NFL, NBA, or MLB and the team, as a whole will see increased attention. Profiling students on YouTube may lead to an increased student population in the future also. If you work for a school such as UCLA or USC then you could post videos of what the college has to offer students. This would push information to students around YouTube and will lead to a constant revenue stream for the school. Hulk Hogan has recently started to promote TNA wrestling through the use of YouTube and they have seen a large number of increased fans as a result.

YouTube can be used to promote the positives in a product and leave out the negatives, this can be used to create a following and generate a constant stream of extra revenue if YouTube is used correctly.