The next suggestion made by the article in regards to performance measures was that measures needed to be selected for each purpose based on what made sense for the item or action being measured. (Behn, 2003). What this means is that the public manager needs to determine what units of measures need to be used as well as what pieces of data need to be evaluated. This selection process forces the manager to identify similarities and differences between items, (Stone, 2002, pg. 167) as well as prioritize items, in order to determine what should be included in their analysis and what should be excluded. (pg. 176). For example, if you again look at the employee evaluation example, the public manager would want to look at factors that directly related to their job performance. For example, they may look at productivity, timeliness, behavior, and incident reports.
Another suggestion made by the article was to ensure that each performance measure be formatted with a gauge of measurement or placed within relative context for analysis purposes. (Behn, 2003). What this means is that numbers and data need to be identified as a specific unit of measurement so that it is not ambiguous. (Stone, 2002, pg. 176). For example, an employee's performance can be rated on how productive they are compared to the average employee. In order to determine their performance measurement the context for average productivity would have to be defined in units produced, tasks completed, etc. Then the deficit or surplus of their productivity can be calculated.
References
Behn, Robert D. (2003, Sept-Oct). "Why measure performance? Different purposes require different measures." Public Administration Review, 63(5): 586+.
Stone, Deborah. (2002). Policy Paradox: The Art of Political Decision Making, Revised Edition. New York: W. W. Norton & Company.
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