Why Your MLS Will Never Make Your Website the Authority Source

Once again I am confronted with integrating antiquated IDX solutions into a clients website: as you can see here, Lisa Chan's listings are in an Iframe, which means that they are not getting indexed as part of her website:

http://riversidecommunity.info/

Her Riverside California Real Estate Listings are made available to search without leaving her new blog website, but she will need to blog them also, as posts to get the addresses, zip codes, and all the other good location and key words indexed as part of her dynamic, growing website.

I here you, wouldn't it be nice if it were easier. Yes! Way easier for me! When are the MLS's going to realize that doing a good job for you (and your clients) is not about controlling the market, it is about getting the information indexed and out there?!

More from The Rothman Guide to building successful websites:

1. A blog automates the process of updating your site and neatly organizes everything by date and category. It's great; You log in, write a post and blast it out to the world.
2. It empowers website owners and their employees to edit and create their own content without an extra step, thus encouraging direct participation.
3. Currently, search engines prefer content, hence the expression "content is king". The more content you produce, the more you will drive visitors to your site. An added benefit is that your SEO firm or consultant has more to work with.
4. It facilitates a conversation with your website visitors. Instead of just a one way feed of data, they can read and respond via comments. This can add valuable content to your site that can increase your web traffic through organic google search and repeat visitors who enjoy reading your blog posts.
5. It automatically gives you a way to connect long-term with your visitors. They can subscribe to your RSS feed, allowing them to be notified of updates to your blog via e-mail, a start page (like at Google) or through a feed reader;
6. They've become extremely inexpensive and accessible to individuals and businesses of any size.
7. The blog can also manage updating and SEO for the static webpages, eliminating all other on-site SEO (search engine optimization) tasks.
8. A blog can create a knowledge base, reducing the time spent by employees on the phone answering the same old questions.
9. A blog can capture content and feedback from your visitors. Every website should have and/or be a blog. (Blog is short for Weblog, and it means well-automated website with content)

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