TRUST. Building trust is the reason.
I understand completely the magnitude of your problems and what is at stake for you. I understand completely that you are confronting total financial disaster and the only thing between it and you is us. I know you have no option, but that's not enough.
There are no other options, alternative plans, or any other bail out opportunity that will save the day.
However, I also understand that even with this, being the case, without adequate trust in us, and our abilities and commitment to you, there are many who will not engage us to represent them; despite the alternative being financial disaster.
So my willingness and desire to invite you in and fly you here and put you up, take you out to nice dinner and talk, is for the real reason of revealing myself to you, giving you an opportunity to get to know me. We will talk about our lives, our families, our politics, our passions, our dreams, and our commitment to our mission and yes, of course, about you and your issues. We will have a great dinner, a few glasses of wine, and we will get to know each other, create a relationship, strategize your workout and create trust. The most important result coming out of your trip will be a belief that I can do what we say and that you can trust us with your most important decision... to have us represent you in this ultimate battle, to strip the debt off you and your business, debt that that will otherwise destroy your financial and business life.
The objective is to help you decide that we are the right people to trust with protecting yourself and your business, fighting what appears to be an impossible mission to win, with promises of victory so good it seems hardly possible to be true.
So I provide you the opportunity to get to know me so you can trust me when I say, I will deliver.
Yes, our track record is astounding. Yes, our references are terrific. Yes our strategy is clear. But can you trust me? That is the objective.
This is the purpose of my fly me in program: to give you an opportunity to create trust, so you can then make the decision to allow me to represent you in this unprecedented battle, a battle for your economic survival.
So let me fly you in, it's all on me and I will not disappoint you. No one has ever flown in and not become a client. No one has ever flown in and not concluded they can trust me.
So come on out, I know a restaurant that serves up three pound lobsters, let's get down.
Published by Don Todrin
Donald Todrin is the CEO and Founder of Second Wind Consultants, Inc. who specializes in SBA Loan Workouts, business debt forgiveness and solving difficult business problems in general. Don has authored... View profile
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