Why Picking Key Words is Not Cut and Dry - the Fallacy of Key Word Tools: They Are Not the End-all-solution..

Simple, right? You just go to one of the many supposedly reliable sources to tell you how many times something is searched for, and the one searched for the most is the best target search term right? Wrong!
Just yesterday I went to nichebotclassic.com and they told me nobody was searching for the words: search advertising consultant. Then I checked my Google analytics, and I received 120 click-through hits from Google alone on this term.

Does it occur to you that these tools send everyone bidding for the same words? Do you read the small print about where the results come from (a very limited sampling)?

Does it occur to you that following the pack will not get you to the top of the search engines; that conformity is bad when you are trying to excel?

I am here to tell you that anything that 1,000,000 other people are doing will not get you to the top of the search engines, unless you have the deepest pockets of the group!

The real money to be made online involves the knowledge of the customer you seek, human intuition, a unique selling strategy, a value proposition, and then: yes, research the competition knowingly, read between the lines, and find a way to innovate, to excel by not doing what everybody else is doing.

There is a lot of conflicting information on the internet; there is no regulation, and there are a lot of special interest sources of this so-called free information.

If you want to be successful in business, in life, on the Internet advertising scene, take it all with grain if salt, seek more than one reference, be skeptical, and above all: in this fast pace environment, innovate, project! It is the visionary who sees the trend the others dispute because it is not main-stream knowledge yet who makes the big money online!

I am Israel Rothman, a well known search advertising consultant.