In your average situation, a crafter is looking for an easy way to manage their storefront. You want the easiest, cheapest way to drive the most traffic in and make the most sales. Everyone wants to make a profit, right?
Comparing Costs
Let me give you a real rundown of actual costs and profits. After six months of using Artfire, with zero promotion of the store, we grossed about $200. The cost of our Artfire store was $59.70.
How much would it have cost us had we used Etsy in exactly the same way? Let's find out .
- On Artfire, we have more than 100 items in quantities of five (candles, to be exact, which we've found people do like to buy multiples of same scents). The cost for adding 500 items to Etsy would have been $100.
- After four months, all those listings would have expired. We would have needed to spend another $100 to make them active again.
- The cost for selling $200 in products would have cost us an additional $7 in Etsy fees.
- Relisting the 27 items sold on Artfire would have cost us $5.40 to relist on Etsy.
The total cost, had we been using Etsy, would have been $212.40, instead of the actual $59.70 spent with Artfire. That's a pretty big difference! We would have ended up losing money if we would have used Etsy. We made a profit selling on Artfire.
Other Benefits of Artfire
While both Etsy and Artfire offer automatic submission to Google Base, currently Artfire offers more payment options than Etsy. PayPal, Google Checkout and Amazon Payments are all accepted on Artfire. Etsy only offers PayPal.
Even though traffic and outside promotional materials may be slightly better on Etsy, Artfire stresses SEO and bringing in quality traffic over quantity. The result is more qualified visitors who are more likely to buy. Also, community support and promotion among crafters is much friendlier at Artfire (in our opinion).
Which Is Better?
Obviously for our business, Artfire is clearly the better choice. I realize that every business is different, but this article, like the first, was written to make costs and differences publicly known. Make sure you are constantly evaluating your costs and profits to ensure you succeed.
Happy crafting!
Published by Kara Kelso
Kara Kelso is a work at home mom of two, who is the owner of several websites. Her websites focus on resources for parents, recipes, and other useful information. She also is a partner of a retail candle sto... View profile
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2 Comments
Post a CommentHowever, you can make quicker sales on etsy sometimes, but at much higher cost to get those sales and at a lower profit margin.
Again, as I stressed in your other article, etsy isnt geared for people who list their items once and let them expire before renewing them.....etsy is for people who dont list in bulk quantity and renew at least some items daily to drive traffic into their store. However much you spent on sales every 4 months, multiply that by 5 to 20 for the power sellers who relist often and get the most sales by staying on the front page.
Artfire is more about long term brand recognition and building up your site
I agree with this article, however, you should probably stress the differences in how the sites work.
On etsy you get poor exposure unless you constantly bump at least some of your items daily. You cant just have the items in your shop and expect people to find them like you can on artfire.
On the flip side, etsy has more internal traffic, but marketing and making those sales is a LOT more than the 200 dollars every 4 months......Add 10+ listings renewed a day, totally infeasible if you group items into quantity....while quantity listings are awesome on artfire.
So, if you only have a few items and you bring your own traffic via blogging, ect......sign up for a free artfire account minus the promotion tools and member fees, and sell 50 items or fewer but you will get lower rank and not as many promotion tools.
If you are a power seller, the artfire pro account is the way to go as those $10 really pay off.