It's a fact that anybody on TV or radio has a certain level of "entertainment value" and is there to make money. Plain and simple, it's all about bucks and getting a response from an audience is not always easy to do. However, to us, it seems that what these people do (to us) is nothing difficult. They're just being themselves.
Take for example, Howard Stern. There are millions of people who have an opinion about Howard Stern. Howard's a terrific broadcast entertainer who has made his living ($465 Million from his present employer) by being who he is...allegedly. Howard's irascible, obnoxious, and sexist, and offends people by the millions. Yet he stays on top in the media world even on that still relatively small medium called satellite radio. Why? How come he continues to raise the rath of people (most of whom have never heard his radio show) all over the world? How come so many have even an opinion about someone who has never directly affected them?
It's because he's an entertainer. An entertainer dances, comments, insults in a manner which captures the curiosity of his audience. Most people have never seen Howard except on David Letterman yet they say, "Oh he's an obnoxious creep!-I hate Howard Stern."
Howard entertains by being irritating. He knows what he's doing. He know exactly how to manipulate his medium and to make people have a particular impression of him. If people didn't hate him he wouldn't have an audience at all. Frankly, he's brilliant at what he does and is a textbook example of how to handle yourself if you want to generate millions of dollars in the media. The more naked women he has on his radio show and the more times he comes on and takes a swipe at political candidates or people who "America holds dear"---the more ratings he is getting for his show and the more money he is generating for himself. He's not kidding when he says he's the "King of All Media". He is just "Howard" on radio, TV, movies, and books.
Take Pat Robertson for example. Here's a born entertainer using Christianity as his base. He plays to that base talking about certain towns which are going to be wiped out from God's wrath. Is he talking to you directly? Not necessarily, unless you choose to believe his way, but he has his audience and they react to what he says. There are really people all over the world who actually believe that GOD will wipe out a town because they didn't see it Robertson's way. Does that make sense? Is it right? Who CARES? He's an entertainer and the more people react to what he says the more money he's making. Pat owns TV and radio stations all across America and his 700 Club is broadcast on most if not all of them.
PT Barnum was right. There is a sucker born every minute. In the medium it's a constantly regenerating process. For every viewpoint someone expresses there is an equal reaction against it.
Take Ann Coulter. She's an also-ran radio commentator. She uses her blonde hair and sunglasses to show that she's a non-caring conservative who couldn't give a hoot about anybody but herself. It's a great act! She's not a really well known character until she attacks people like presidential candidate John Edwards saying stuff like she wishes he'd been killed in a terrorist attack. That's so easy to see through. This is a desperate woman who attacks a candidate with a wife with cancer. How in character is that? She's reaching out to that audience of hers who will agree, but she's getting millions of people who say, "what an obnoxious woman!" and are incensed by her comments. Every person she gets mad adds to her ratings on her radio show. Ratings mean money and she's ginning it!
Get mad! Get angry!
Want to fight back? Stop listening to these people and eventually they become ineffectual and don't bother anybody. The only way to deal with them is not to deal with them.
However, if you like them, listen to their radio shows, TV appearances, etc. and fall in with the crowd who loves them.
Either way they're like "Desperate Housewives"---they're desperate for your attention.
Published by Larry Carolla
A radio personality by trade have written countless TV and radio spots in my lifetime . Has run 3 advertising agencies including my own. Now doing writing of political and non-political satire and comedy for... View profile
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