Will the 2008 - 2009 Season Be the Last for the CW?
The CW was created because UPN and the WB were both having trouble getting any ratings. The two networks combined. UPN and the WB both averaged about 3 million viewers in their last seasons. Obviously the idea was that the two networks together would average about 6 million viewers. But instead the combined networks are still only averaging 3 million viewers.
The creation of the CW might just be bad timing as the CW started just as some of their most popular television shows, like 7th Heaven and Gilmore Girls, were ending.
Because of the struggles the CW is going after an even more specific audience next season. In the past the CW has marketed towards the 18 - 34 year old demographic but next season they are specifically going after the 18 - 34 year old females. That explains the creation of the new Beverly Hills 90210 show and the cancellation of WWE's Smackdown. Other shows directed towards the female fans include Gossip Girls, One Tree Hill and America's Next Top Model.
There are a few CW television shows that will be returning despite not being directed towards females, like Smallville and Supernatural, because they have done well in the ratings.
The reason the bad ratings could be the demise of the CW is because of the amount of money that networks depend on advertising. The advertisers aren't very impressed by the CW's ratings and have looked elsewhere for places to advertise. It is also being said that one of the owners of the CW is so frustrated that he is ready to give up.
The CW's lineup for 2008-2009:
Monday:
8 PM - Gossip Girl
9 PM - One Tree Hill
Tuesday:
8 PM - 90210
9 PM - Surviving the Filthy Rich
Wednesday:
8 PM - America's Next Top Model
9 PM - Stylista
Thursday:
8 PM - Smallville
9 PM - Supernatural
Friday:
8 PM - Everybody Hates Chris
8:30 PM - The Game
9 PM - America's Next Top Model
In mid-season Reaper will take Smallville's slot on Thursday nights.
Published by Lee Andrew Henderson
I was born, I wrote, I died. View profile
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9 Comments
Post a CommentWow! Great info!
What would happen if cw was defuncted and wb would come back this 2009 after the dtv transition? WB would bring back shows, all kids love like kidswb but instead rename it return of the kidswb with pokemon back on its block instead of cartoon network. For people around the age of 18 and higher, bring in Smallville and Supernatural and have the return of characters like Lex and Lana. WB would probably return. Stay tuned for updates on Cw. In one area Cw11 is changing back to WPIX. Hope this was good info!
Why did you change the day and time for The Game? I was just really getting into the show. I work nights, so I want be able to see it again. What a shame.
The only thing confusing to me is what CW stands for. I don't watch television all that much any more.
I do like that Chris Rock show somewhat and Smackdown is okay at times. Congrats on making it to the one million mark Lee.
I didn't ever understand the reason for the CW in the first place. Seemed to me UPN ws doing alright and what was the other one,, the WB. Then all of a sudden we've got the CW and a mashup of the shows we enjoyed. It's retributiion.
You didn't address the most important question - will the new shakeup result in more girl-related programs in Kids CW on Saturday mornings? Our family is still reeling from the subtraction of Batman from their Saturday morning schedule. But at least there are two episodes of Spectacular Spiderman to partly make up for it.
Well keeping shows like Reaper is sure to lower their ratings! But I sure would miss Dean and Sam if the CW were to go under!
:D