Will Your Digital Footprint Cost You a Job and College Admission?

Better Think Again Before You Post Those Spring Break or Mardi Grad Party Pics

Aly Adair
Are you having fun posting party pictures, Spring Break vacation photos and personal information about boyfriends and girlfriends on MySpace, Facebook, Twitter and other favorite social networking sites? If so, you probably have a big digital footprint that might keep you from getting a job or getting into college. According to a survey from CareerBuilder and reported by KOMO News, one in five employers search social networking sites for information about job applicants.

Your digital footprint doesn't just stop with social networking sites. Did you know if you have a GPS system in your car, that newer models have data boxes in them just like black boxes on airplanes? Those GPS data boxes in your car record where you drive, what directions you inquire about, and more. Everything you text on your phone or post on a blog is saved as part of your digital shadow. Every time you use an ATM machine or a credit and debit card, your digital footprint gets bigger. If you use a card to pass through the toll booth on your way to work, you are leaving a digital shadow.

The size of your digital footprint and digital shadow may help you or hurt you. Your digital footprint is important if you are looking for a job, trying to get admitted to college, or have an employer that has policies about how you use the computer, both on and off the job. Employers and college admissions officials search the Internet for names of job applicants and college applicants to see what kind of background you really have that you might not have revealed on official documents. College officials and employers frequently monitor social networking sites and take punitive actions against questionable behavior. This is perfectly legal to do.

There are a couple of ways you can check your digital footprint. The most comprehensive way to measure your digital footprint and actually receive a score is by visiting the Digital Footprint site at the Koppel Discovery Channel web site (click here). You will be astonished at the new technologies included in the digital footprint measuring tape that record your personal data and share it with people you might not even suspect have access to your data.

If you are really concerned about your digital footprint and the dangerous digital shadow lurking behind your name, you can use the Digital Footprint Calculator by International Data Corporation at the EMC web site. (click here). Information at this site will tell you the extent of your digital shadow and the implications on the digital footprint growth on industries, individuals, and society.

Another way to measure your digital footprint is to Google your name and see where it comes up in the return. There are a number of amazing horror stories about people with like names that got mistaken for another when questioned by employers. For example, one of my work colleagues has the same name as a stripper on YouTube. If something like that comes up in your digital footprint, you may want to start using your middle initial or middle name in your job and college applications.

In a survey by Pew Internet, 47% of people say they have searched their name, but only 3% of those say they do it on a regular basis. 74% of those who have searched their name say they have only done it once or twice. If you do not think checking your digital footprint on a regular basis is important, ask Janet Dudley-Eshbach, President of Salisbury University who had to remove some vacation photos including questionable captions from her Facebook site. (click here to read article).

Do yourself a favor and keep your digital footprint and digital shadow small and clean.

Sources:

Koppel on Discovery Channel

Your Digital Footprint

http://dsc.discovery.com/convergence/koppel/interactive/interactive.html

Pew Internet Survey of Digital Footprint

http://www.pewinternet.org/pdfs/PIP_Digital_Footprints.pdf

EMC Digital Footprint Calculator

http://www.emc.com/digital_universe

Know Your Own Digital Footprint

KOMO News

http://www.komonews.com/news/problemsolvers/39757357.html

College President Removes Racy Photos from Facebook After Being Questioned by State

http://www.foxnews.com/story/0,2933,303076,00.html

Published by Aly Adair

Aly Adair is an Air Force Veteran with a career in teaching and educational publishing. Aly has an MBA and is a former small business owner.  View profile

  • One in five employers search social networking sites for information about job applicants.
  • College officials take punitive actions from information found on social networking sites.
  • Many employers have policies on how employees can use the Internet on and off the job.
47% of people say they have searched their name on the Internet, but only 3% of those say they do it on a regular basis.

3 Comments

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  • 3lilangels2/25/2009

    so true great resources!

  • Victoria du Maurier2/25/2009

    Informative article, and great links.

  • Lenora Murdock2/24/2009

    Great information and very true. Poignant article.

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