Will Smith, Hollywood's Most Powerful Actor

The 4 Billion Dollar Man

Donna Porter
Beating "The Tom's" (Hanks and Cruise), former leader Mel Gibson, and even Johnny Depp, Will Smith is the most powerful actor in Hollywood. The April 9 issue of Newsweek labels him the $4 billion dollar man, and with good reason. King of Hollywood, and former Prince of Bel-Air, Will Smith boasts a $4.4 billion worldwide career box office, yet there is more to his appeal.

Hollywood insider told Newsweek, "Will Smith is the only thing in this business -the only thing- that represents a guaranteed opening weekend." He may be even bigger than that. "Let's put it this way," says one studio head, "there's Will Smith, and then there are the mortals."

Seemingly overnight, Hollywood's former leading men are no more. Some defeat has been self-induced. Tom Cruise has not yet recovered from his antics on Oprah's couch, and five years has passed since controversial Mel Gibson starred in a major film. Conversely, Tom Hanks, 50, always sellable and essentially above any list, is losing leading-man appeal simply because of his age.

Actor power is largely determined by opening-weekend gross. A Hollywood studio film now averages $100 million to produce and to recoup those costs a movie needs a strong opening weekend. A superstar, Will Smith, that brings in $30 million or more garners a $25 million salary supplemented with a 2-story trailer, among many other perks.

Will Smith,38, earned his power honestly. The formidable actor sells movies in any genre he touches: sci-Fi (I, Robot), action-comedy (Men in Black), romantic comedy (Hitch) and drama (The Pursuit of Happyness).

"Real power requires an understanding of the global market, and a talent for finding scripts that suit your persona and directors who can deliver the goods. Once isn't enough. You have to do it every time", according to Hollywood studio powerhouses, interviewed by Newsweek. The choice for the number one spot was unanimous.

It was "Happyness," a subdued film co-starring his son Jaden Smith (gross: $298 million), that opened industry watchers to Smith's reach. "He can do anything," says one top studio exec to Newsweek.

"The audience has enormous affection for him -we're talking a Tom Hanksian level of likeability." His appeal is so universal that it transcends race. "He's the black Jimmy Stewart," says an industry insider. "He invites the white community in, yet he's credible with the black community. That's a pretty hard trick."

Nearly every movie Smith made since "Independence Day" (total gross: $817 million) has been a global blockbuster. Yet it has not been easy, facing pre-conceptions and misconceptions along the way.

Initially it was thought that 'African-Americans don't sell around the world' or 'African-Americans can't have successful romantic comedies' or 'Will is not strong in drama.' The numbers and his global appeal show otherwise.

Starting with "Bad Boys," (1995), Smith has exceeded any real or imagined limitations for black actors. His foreign box office is now more than double that of Denzel Washington's.

More important than Hollywood actors would like to admit is that Will Smith, like Hanks, lead lives that do not invite tabloid coverage. Further, both men star in only one movie each per year.

"The thing that Tom Hanks figured out is that the audience needs to miss you," says a top industry source. Smith will appear in only one film in 2007, the thriller "I Am Legend." A title thought to be well reserved for his autobiography.

SOURCE: MSNBC (http://www.msnbc.msn.com/id/17888452/site/newsweek/)

Filmography of Will Smith

  • "Saturday Morning Videos" (TV) (1990)
  • "The Perfect Date" (TV) (1990)
  • "Blossom" (1992)
  • Where the Day Takes You (1992)
  • Made in America (1993)
  • Six Degrees of Separation (1993)
  • Bad Boys (1995)
  • Independence Day (1996)
  • Men in Black (1997)
  • Enemy of the State (1998)
  • Torrance Rises (1999) (short subject)
  • Wild Wild West (1999)
  • Men in Black: Alien Attack (2000) (short subject)
  • Welcome to Hollywood (2000) (documentary)
  • The Legend of Bagger Vance (2000)
  • Ali (2001)
  • Men in Black II (2002)
  • Girlfriend by B2K (2002) (music video)
  • Bad Boys II (2003) (as Mike Lowrey)
  • A Closer Walk (2004) (documentary) (narrator)
  • Jersey Girl (2004) (cameo) (as himself)
  • American Chopper (2004) (cameo)
  • I, Robot (2004)
  • Shark Tale (2004) (voice) (as the a blennoidei fish, main character)
  • There's a God on the Mic (2005) (documentary)
  • Hitch (2005) (also producer) (as Hitch)
  • The Pursuit of Happyness (2006) (also producer) (as Chris Gardner)
  • Tonight, He Comes (2007) (currently announced start of production)
  • I Am Legend (2007)
  • Time Share (2008) (currently announced start of production) (also producer)

Source: Wikipedia

Published by Donna Porter

Writer / Journalist -- A Yahoo News! Contributor Donna began her writing and internet career in 1995 in the health industry and became an early dot-com entrepreneur soon after. Masters certified in Internet...  View profile

36 Comments

Post a Comment
  • kim1/22/2011

    i don't like tom cruise coz he is so gay

  • john banks10/13/2009

    Andrew scott is an idiot and intellectual lilliputian.

  • sdsd6/10/2009

    will smith is the man. he is the best actor in hollywood and thts for sure!

  • Michael Remo5/5/2009

    I don't know y i like him....But this article is little nice.........

  • SARVAGYA3/14/2009

    THE BEST ACTOR
    IN THE MILLINIUM.

  • Andrew scott5/28/2008

    He is ugly and this article is boring.

  • simi2/15/2008

    He is a real LEGEAND

  • Kristie Leong M.D.11/9/2007

    I like Will Smith a lot also. Thanks for a nice article.

  • Karen McCaghren4/30/2007

    Great facts! Interesting article!

  • Lisa Wells4/24/2007

    Yeah, I am over Tom Cruise since Risky Business - he became too arrogant. Will Smith is really talented - I do like his style.

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