While MLMs have been around for decades with one of the most well-known and longest running being Amway, this business model has seemed to enjoy a resurgence of popularity as the interest in work from home opportunities has risen.
For many years, people have confused illegal pyramid games with legitimate network marketing businesses, mainly because both have a common element, of recruiting new people to participate in the endeavor. However, that is really the only commonality. Illegal pyramids are simple money games because there is actually product being exchanged for money, simply money moving through the pyramid structure. However, there are some of these games that exist that have a product that is massively overpriced in an attempt to disguise the illegal set up.
It should be recognized that network marketing is a proven business model with hundreds of examples of large, stable and quickly growing companies that utilize networking to introduce unique, high-quality products to the marketplace. In fact, a number of common products we see in store shelves today were once only available through MLM companies.
One of the biggest benefits of a networking business is that the structure allows you to leverage, or multiply, your efforts as you build your own organization. This means that as a networker, you are looking for other like-mined people who want to create a work from home business for themselves, and they become both a customer buying the product and part of your marketing team. As your team grows, you benefit from overrides, or commissions, from the work that everyone in your team is doing.
This type of structure can develop into very lucrative income, depending on the size of your team and how the specific compensation plan is set up, and the quality of the product being offered. While an MLM company can get off the ground with a generous pay-out plan and a poor quality product, the network marketing companies that last for many years and decades are those that feature unique, high-quality products.
For many year, a new network marketer was encouraged to make a list of all the people they could think of, even distant relative and remote acquaintances, and share the business and/or product with them. This gave networking quite a bad reputation, and because of the level of rejection people received it often lead to very low retention rates of new MLM distributors. Improved MLM training and use of network marketing lead lists has helped to change that reputation somewhat, although many "old school" networkers will still insist that the new network marketer they are training makes a long list of their friends whom they can pitch.
Internet network marketing has given a new spin to the tired formula of pitching your family members and friends, and anyone else who would listen, with your three-minute presentation. Instead the internet brings together people who are seeking information on your business so you have the pleasure of talking to people who want to know more, rather than trying to force someone to listen to your pitch.
Published by Denise Nuttall
Denise Nuttall has been an active freelance writer and online business entrepreneur since 2006. Denise has also been very active in citizen journalism for well over a year and owns her very own hyper-local b... View profile
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2 Comments
Post a CommentGood stuff Denise. When I first got started I seem to get a lot of that pyramid scheme believers. Alas as more time goes on I notice that people who are already successful, or have that successful mindset, recognize MLMs for what they really are. A business. Flat and simple. Yeah people fail, but honestly, can you really say that is any different than any other businesses? I honestly can't see it, in fact I find more people succeed in MLMs even despite the failure rate (Which is curable.) Good stuff, keep posting Denise!
great article..thanks